Katalog wydawcy

Dynamics of Advertising

	Autor: Richards Wydawnictwo: Gordon & Breach Publishers Data wydania: 2000 Kategoria: ekonomia ISBN: 978-9-05823-085-0 Ilość stron: 0 Cena : 87.2 zł	Nasza cena: 87.2 zł Kup teraz!

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management. więcej...

	Autor: Allen Wydawnictwo: Gordon & Breach Publishers Data wydania: 1999 Kategoria: Inne ISBN: 978-90-5701-072-9 Ilość stron: 0 Cena : 122.5 zł	Nasza cena: 122.5 zł Kup teraz!

This is a book of theoretical essays by architect Stan Allen, which examine the ways in which the modes of representation and techniques of realization available to the architect affect the practice of architecture. Allen shows how these models of representation are put into play in specific buildings by Ludwig Mies van der Rohe, Frank Lloyd Wright, and Le Corbusier. While the practice of architecture is circumscribed by a function, the many practices that contribute to the realization of this task affect the look of our więcej...

	Autor: J. Moser Wydawnictwo: Gordon & Breach Publishers Data wydania: 1998 Kategoria: medycyna i zdrowie ISBN: 978-90-5699-139-5 Ilość stron: 0 Cena : 249.9 zł	Nasza cena: 249.9 zł Kup teraz!

The introductory section of this text provides a framework for standardizing results in biophysical terms. It is comprised of biophysical and biomedical definitions describing photosensitization and phototoxicity on the molecular and cellular level. więcej...