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Autor: S. Cook Wydawnictwo: Kogan Page Data wydania: 2002 Kategoria: ekonomia ISBN: 978-0-7494-3792-3 Ilość stron: 0 Cena : 126.4 zł | |
Today's consumers are sophisticated, well informed and have high expectations of the services they want to receive. They want greater choice, speed of service and convenience, and will not be 'sold to' or manipulated. Companies that do not face up to these changes will lose market share. więcej... | ||
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Autor: Adam Jolly Wydawnictwo: Kogan Page Data wydania: 2000 Kategoria: ekonomia ISBN: 978-0-7494-1474-0 Ilość stron: 0 Cena : 253.8 zł | |
Revised to take account of the dynamic privatization programme undertaken by the Czech Republic since the break-up of Czechoslovakia in 1993, this edition provides businesses with a pragmatic guide describing how to trade or invest in the Republic. więcej... | ||
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Autor: A. Jolly Wydawnictwo: Kogan Page Data wydania: 2001 Kategoria: ekonomia ISBN: 978-0-7494-2262-2 Ilość stron: 0 Cena : 191.1 zł | |
This text provides an overview of the rapidly developing Romanian business scene. It includes information on all issues, from legal matters and relations with the EU, to sources of capital and economic aid programmes, as well as information on a wide range of market sectors. więcej... | ||
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Autor: Adam Jolly Wydawnictwo: Kogan Page Data wydania: 1998 Kategoria: ekonomia ISBN: 978-0-7494-2295-0 Ilość stron: 0 Cena : 191.1 zł | |
Since the breakdown of the Soviet Union, Uzbekistan has revealed itself a a strategic central Asian republic. This comprehensive guide and handbook provides an overview of the Uzbek economy and the opportunities it offers to foreign companies for investment and joint business ventures. The text offers a detailed analysis of all market sectors, from the mining of gold, oil, cotton and gas to transport, agriculture and food processing, as well as practical advice on all aspects of recent legal and fiscal frameworks. więcej... | ||
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Autor: A. Jolly Wydawnictwo: Kogan Page Data wydania: 2001 Kategoria: ekonomia ISBN: 978-0-7494-2459-6 Ilość stron: 0 Cena : 191.1 zł | |
This handbook contains practical information and advice for international corporations and entrepreneurs wishing to do business with Croatia. The topics covered include: the business context; market potential; business development; and building an organization. więcej... | ||
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Autor: Kettaneh Wydawnictwo: Kogan Page Data wydania: 2000 Kategoria: ekonomia ISBN: 978-0-7494-3168-6 Ilość stron: 0 Cena : 253.8 zł | |
A guide to business practice and trading opportunities in Kazakhstan. The text includes details of project finance and case studies illustrating the progress of companies from all over the world operating in the country, and profiles major Kazak companies and institutions. więcej... | ||
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Autor: M. Cook Wydawnictwo: Kogan Page Data wydania: 2000 Kategoria: ekonomia ISBN: 978-0-7494-3312-3 Ilość stron: 0 Cena : 122.5 zł | |
Competitive intelligence and analysis are essential elements of any business marketing and business strategy in today's competitive marketplace. In order to understand the business environment and make effective business decisions, you must gather and analyze information on your customers, suppliers, distributors and retailers as well as your competitors. This manual demonstrates, from an international perspective, how to plan, prepare and implement an efficient competitive intelligence system. Advice is provided on time-saving więcej... | ||
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Autor: Adam Jolly Wydawnictwo: Kogan Page Data wydania: 2001 Kategoria: ekonomia ISBN: 978-0-7494-3506-6 Ilość stron: 0 Cena : 253.8 zł | |
E-commerce, global competition, privatization, the euro and enlargement, are fundamentally changing the way in which European companies are structures and run. Yet ambitious enterprises seeking to develop business across Europe come across multiple obstacles, risks and costs. Drawing on the Institute of Directors' experience of working with entrepreneurs, this handbook explains how best to structure and implement European business models. Its contributors include Credit Lyonnais, Grant Thornton, Arthur Andersen, KPMG, Deloitte więcej... | ||
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Autor: A. Jolly Wydawnictwo: Kogan Page Data wydania: 2001 Kategoria: ekonomia ISBN: 978-0-7494-3515-8 Ilość stron: 0 Cena : 253.8 zł | |
An appraisal of the economic and investment climate in the Czech Republic. It offers an update on market potential in the key sectors, along with "best practice" advice on all aspects of investing in or trading with the Czech Republic. więcej... | ||
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Autor: Wydawnictwo: Kogan Page Data wydania: 2002 Kategoria: ekonomia ISBN: 978-0-7494-3579-0 Ilość stron: 0 Cena : 240.1 zł | |
This comprehensive new book takes an in-depth look at what companies all over the world are doing to achieve this, showing the tools and techniques which actually bring results. It is based on the most extensive research into CRM ever undertaken, in a programme sponsored by IBM and other major companies. With additional contributions from 15 international experts, this is essential reading for marketing, customer care and IT directors and for CIM/CAM students. więcej... | ||
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Autor: M. Dunmore Wydawnictwo: Kogan Page Data wydania: 2002 Kategoria: ekonomia ISBN: 978-0-7494-3663-6 Ilość stron: 0 Cena : 146 zł | |
This practical guide provides an understanding of internal marketing and the seven components of an internal marketing strategy (IMS). Put simply, internal marketing is largely about the things people do within an organization that contribute to the achievement of the organization's overall purpose and success. By offering a balance of both theory and practice, Michael Dunmore shows the reader how to develop an IMS that integrates the whole organization and produces teams that can work together towards common goals and outcomes więcej... | ||
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Autor: M. Baskin Wydawnictwo: Kogan Page Data wydania: 2003 Kategoria: ekonomia ISBN: 978-0-7494-3678-0 Ilość stron: 0 Cena : 146 zł | |
The way that the advertising industry operates has changed greatly in recent years. This volume seeks to pull together these new ideas - with suggestions on what to do in practical terms - into one "compilation" volume. Each chapter has been contributed by a different expert who has something to say on the traditional themes of strategy, research, creativity and collaboration. In an age of information overload, the aim of the work is to provide a short-cut to the thinking and encourage the reader to rethink their więcej... | ||
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Autor: G. Salomon Wydawnictwo: Kogan Page Data wydania: 2002 Kategoria: popularnonaukowe ISBN: 978-0-7494-3686-5 Ilość stron: 0 Cena : 132.3 zł | |
Following "E-Moderating", which looked at the role of the online teacher, this book addresses readers in both higher education and corporate training who are seeking to develop interactive and online programmes that truly engage learners.;In education and training, the focus of those teaching with online technology is now on the actual content of programmes. Written by Gilly Salmon, an e-learning expert, this book shows the central role of activities in online learning and the importance of engaging learners. The więcej... | ||
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Autor: Jolly Wydawnictwo: Kogan Page Data wydania: 2003 Kategoria: ekonomia ISBN: 978-0-7494-3781-7 Ilość stron: 0 Cena : 259.7 zł | |
The core aim of the OECD is to promote worldwide economic growth and sustainable development and to forge policies to support this aim. To measure progress and assess the development of the modern world, the organization has compiled, from its thirty Member states and from across the world, a unique and formidable database.The OECD database of economic, environmental, and social statistics is one of the richest and most respected available, and is unrivalled as a guide to global development.This new publication, OECD Economies więcej... | ||
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Autor: Miller Wydawnictwo: Kogan Page Data wydania: 2005 Kategoria: popularnonaukowe ISBN: 978-0-7494-3790-9 Ilość stron: 0 Cena : 77.4 zł | |
Obtaining a driving licence is now more complex and demanding than ever before. With higher standards for each of the theory, hazard perception and practical tests, candidates will need as much information and guidance as possible. Furthermore, the demand for LGV instructors at all levels is increasing as the industry responds to a severe skills shortage. A forthcoming EU directive will also require the retraining of drivers and instructors who wish to be included on the Driving Standards Agency (DSA) register. "The więcej... | ||
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Autor: Wydawnictwo: Kogan Page Data wydania: 2002 Kategoria: ekonomia ISBN: 978-0-7494-3895-1 Ilość stron: 0 Cena : 249.9 zł | |
This volume documents the results of global research on customer management (CM) funded by QCi, IBM and OgilvyOne. It is based on the diagnostic tool developed by QCi, the Customer Management Assessment Tool (CMAT), which is recognized as the global CRM scorecard and benchmark "best practice" standard for assessing how well organizations manage their customers. Drawing on the results of research using CMAT in over 300 leading companies around the world and across a wide variety of sectors, the authors present their więcej... | ||
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Autor: Wydawnictwo: Kogan Page Data wydania: 2004 Kategoria: ekonomia ISBN: 978-0-7494-3918-7 Ilość stron: 0 Cena : 720.3 zł | |
This landmark study provides a comprehensive guide to all aspects of Chinas economy today, and also from a historical perspective. It also gives an authoritative view of the domestic policy challenges ahead as China adapts to WTO membership. China in the World Economy is the result of the OECDs dialogue over several years with China. This study takes stock of this dialogue and analyses the policies that will have to be adjusted in order to meet the challenges of further trade and investment liberalisation.It is an invaluable więcej... | ||
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Autor: A. Jolly Wydawnictwo: Kogan Page Data wydania: 2003 Kategoria: ekonomia ISBN: 978-0-7494-3936-1 Ilość stron: 0 Cena : 318.5 zł | |
The Web is an exciting but unstable place to do business. The potential rewards are high but so are the risks and the effective management of these risks "online" is likely to be the greatest business enabler/destroyer of the early 21st century. Risk to the integrity, availability and confidentiality of e-business activities comes in many forms - fraud, espionage, viruses, spamming, denial of service - and the potential for damage or irretrievable loss is very real. Information security is no longer an issue confined więcej... | ||
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Autor: T. Plummer Wydawnictwo: Kogan Page Data wydania: 2003 Kategoria: ekonomia ISBN: 978-0-7494-3939-2 Ilość stron: 0 Cena : 283.2 zł | |
The ability to make money in the world's financial markets depends critically on an individual's ability to make decisions independently of the crowd. To attain such independence, the investor or trader must acquire the capacity to understand the forces at work in logical terms, recognize (and neutralize) any emotional responses to market fluctuations, and design an investment process or trading system that generates objective 'buy' or 'sell' signals. This fifth edition has been completely updated to take the author's latest więcej... | ||
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Autor: Millar Wydawnictwo: Kogan Page Data wydania: 2003 Kategoria: ekonomia ISBN: 978-0-7494-3977-4 Ilość stron: 0 Cena : 612.5 zł | |
Now in its seventh edition, this important handbook provides a unique tool for direct marketing specialists dealing with international and cross-border commerce. There is also a dedicated website that complements the book. At its core is a directory of direct and e-marketing service providers around the world and a series of country profiles describing the current local DM environments in over 50 countries. It covers all aspects of Internet and e-marketing and provides access to marketing resources and services that specifically więcej... | ||
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Autor: P. Sloane Wydawnictwo: Kogan Page Data wydania: 2003 Kategoria: ekonomia ISBN: 978-0-7494-4002-2 Ilość stron: 0 Cena : 83.3 zł | |
'If you are only going to read one business book this year, this is the one. No modern business leader should be unaware of these insights.' - Brian Mcbride, VP, Northern Europe, Dell Computer Corporation. 'Sloane delivers rocket fuel for the business brain.' - Bill Penn, CEO, Sparx Group. 'Every business should embrace lateral thinking. Every leader should embrace this book.' - Ajaz Ahmed, CEO, AKQA. 'This book teaches leaders how to transform creativity into meaningful innovation.' - Shawn Javid, CEO, Insightful Inc. Do więcej... | ||
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Autor: Cooper Wydawnictwo: Kogan Page Data wydania: 2004 Kategoria: ekonomia ISBN: 978-0-7494-4024-4 Ilość stron: 0 Cena : 53.9 zł | |
In a no-nonsense way Shut Up and Listen! tackles the nuts and bolts of communication at work with startling honesty and an avalanche of practical tips. The authors views are supported by comment from and impressive line-up of experts, whose communication strategies drive a range of successful organizations, such as Microsoft, the BBC, Nokia, Arsenal FC, Sainsburys, HSBC and the Samaritans. Shut Up and Listen! has something for all those who face the difficult challenge of making themselves heard in a multi-delivery-channel więcej... | ||
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Autor: Poole Wydawnictwo: Kogan Page Data wydania: 2003 Kategoria: ekonomia ISBN: 978-0-7494-4031-2 Ilość stron: 0 Cena : 112.7 zł | |
The terrorist outrages of 11 September 2001 and the rapid collapse of Enron both highlight the uncomfortable fact that business and business people are subject to risks much broader and often more personally hazardous than the commercial and financial risks studied at business school. These risks to organizations and their employees in international markets are not confined to the actions of a few fanatical terrorists or fraudsters. They encompass a range of activity arising from different cultures and attitudes. They stem więcej... | ||
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Autor: Adair Wydawnictwo: Kogan Page Data wydania: 2003 Kategoria: ekonomia ISBN: 978-0-7494-4046-6 Ilość stron: 0 Cena : 83.3 zł | |
John Adairs overlapping, three-circle model of action-centred leadership has now been absorbed into company cultures. It has influenced the leadership styles of individuals around the world, and is at the core of management training and development for many organizations. The Inspirational Leader, a new classic from the pen of John Adair, reinforces his argument that leaders are not born but made. Taking the form of conversations between a young chief executive and the author, it explores the nature and practice of leadership więcej... | ||
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Autor: Pierce Wydawnictwo: Kogan Page Data wydania: 2004 Kategoria: ekonomia ISBN: 978-0-7494-4060-2 Ilość stron: 0 Cena : 563.5 zł | |
Chris Pierce is the Director of Professional Development at the IoD and has been associated with many of the major board development initiatives in the UK and overseas over the last decade. He is a regular speaker at international corporate governance conferences and is a leading figure in the area of director professional development Kerrie Waring is the IoD International Professional Development Manager responsible for building and promoting the IoD?s work in director and board effectiveness via publications, training więcej... | ||
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Autor: Wydawnictwo: Kogan Page Data wydania: 2003 Kategoria: ekonomia ISBN: 978-0-7494-4063-3 Ilość stron: 0 Cena : 253.8 zł | |
The only English language publication to cover all of the Asia and Pacific region, the 21st edition provides both an analytical overview of the region and country-by-country economic and business reports for each of the 60 countries within it. Specific regional issues covered include the threat of terrorism, the impact of deflation on the region więcej... | ||
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Autor: Wydawnictwo: Kogan Page Data wydania: 2003 Kategoria: ekonomia ISBN: 978-0-7494-4064-0 Ilość stron: 0 Cena : 253.8 zł | |
This edition provides both an analytical overview of the region and specific data for each of its 53 countries. It is the only reference work of its kind to cover all the Americas, North and South, plus all the Caribbean states and South Atlantic. Country-by-country economic and business reports are combined with analysis of regional issues such as the impact of debt on the region, the stability of the Latin American banking sector and the effects of recent political changes on the pan-American free-trade zone. więcej... | ||
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Autor: Axon Wydawnictwo: Kogan Page Data wydania: 2003 Kategoria: ekonomia ISBN: 978-0-7494-4065-7 Ilość stron: 0 Cena : 328.3 zł | |
The only reference work of its kind to cover the whole continent, the 25th edition provides specific data for 55 countries and covers key issues within the region. Specific issues include the water crisis, the economic and social impact of AIDS, the effects of Western trade barriers and subsidies on agriculture, and analysis of the future opportunities for African oil-producing nations. więcej... | ||
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Autor: Wydawnictwo: Kogan Page Data wydania: 2003 Kategoria: ekonomia ISBN: 978-0-7494-4066-4 Ilość stron: 0 Cena : 328.3 zł | |
The 27th edition of this reference on the Middle East additionally includes all the Central Asian states and provides both an analytical overview of the region and specific data for each of the 32 countries. Introductory chapters cover regional issues, such as: the growth of Islamic banking and its implications for the wider economy; the impact of ex-Soviet countries on international oil and gas production; and the significance of the Middle East's contribution to international terrorism. Comprehensive economic and business więcej... | ||
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Autor: Wydawnictwo: Kogan Page Data wydania: 2004 Kategoria: ekonomia ISBN: 978-0-7494-4067-1 Ilość stron: 0 Cena : 328.3 zł | |
The Europe Review 2003/4 is an established reference source on the whole of Europe, from Gibraltar to Georgia, Andorra to Azerbaijan. The 15th edition provides both an analytical overview of the region and specific data for each of the 49 countries within it. Introductory chapters cover regional issues including: a regional review, with this years trends, developments and key events; which EU countries have attracted the most and least Foreign Direct Investment; how national governments and the EU are addressing the issue więcej... | ||
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Autor: C. Reuvid Wydawnictwo: Kogan Page Data wydania: 2004 Kategoria: ekonomia ISBN: 978-0-7494-4075-6 Ilość stron: 0 Cena : 328.3 zł | |
This second edition of Doing Business with Croatia provides a clear and accurate breakdown of all significant areas of the market and gives an up-to-date account of the countrys business potential in general. Croatia has enormous potential for development. In particular, its geographical position and natural resources are a positive attribute for the tourism industry. The Croatian part of the Adriatic Coast -- from Dubrovnik, through Split, and all the way to the Istrian Peninsula and Briuni Islands -- is one of the most więcej... | ||
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Autor: Ch Ollington Wydawnictwo: Kogan Page Data wydania: 2003 Kategoria: ekonomia ISBN: 978-0-7494-4082-4 Ilość stron: 0 Cena : 298.9 zł | |
As the countries of eastern and central Europe join the enlarged EU, their existing EU neighbours and business partners from elsewhere in the world should assess the impact of enlargement on their businesses and ensure that they are poised to take advantage of new business opportunities. This guide looks objectively at the overall enlargement process and at each individual accession state, and provides a clear assessment of the opportunities and difficulties presented to these countries and their business partners by their więcej... | ||
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Autor: Cameron Wydawnictwo: Kogan Page Data wydania: 2004 Kategoria: ekonomia ISBN: 978-0-7494-4087-9 Ilość stron: 0 Cena : 132.3 zł | |
Making Sense of Change Management is about making change easier. It is aimed at anyone who wants to understand why change happens, how it happens and what needs to be done to make change a welcome rather than a dreaded concept. However, this book is not a one size fits all simplistic panacea to all change whatever the circumstances. Instead it offers considered insights into the many frameworks, models and ways of approaching change and helps the reader to apply the right approach to each unique situation. Contents include:individual więcej... | ||
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Autor: Miller Wydawnictwo: Kogan Page Data wydania: 2004 Kategoria: ekonomia ISBN: 978-0-7494-4132-6 Ilość stron: 0 Cena : 122.5 zł | |
The book that shows how to keep your most important customers... Whatever your companys sales revenue, chances are that at least half of it comes from a few crucial accounts. So what does it take to keep them going strong? Successful Large Account Management will show you how. The authors of the best-selling books, The New Strategic Selling and The New Conceptual Selling, have now put together a hard-hitting, no-nonsense book describing the unique process that will help to improve your most important business relationships więcej... | ||
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Autor: P. Dew Wydawnictwo: Kogan Page Data wydania: 2004 Kategoria: ekonomia ISBN: 978-0-7494-4141-8 Ilość stron: 0 Cena : 328.3 zł | |
Between 2000 and 2002 GDP growth in Jordan exceeded that of any of its neighbours, and is projected to grow by 5 per cent in 2004. Per capita income has continued to grow, official gross foreign exchange reserves have reached their highest ever level and inflation remains low. Recently implemented economic reform policies, which include encouragement of international participation in the Kingdom, have resulted in a number of marked benefits for Jordan. An enhanced export performance, driven by exports from the Qualified więcej... | ||
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Autor: J. Hancock Wydawnictwo: Kogan Page Data wydania: 2004 Kategoria: ekonomia ISBN: 978-0-7494-4147-0 Ilość stron: 0 Cena : 279.3 zł | |
The rapid growth of ethical investment funds reflects a growing desire for investors to back socially responsible companies. And there are other sound reasons why companies that are seen to be ethical, environmentally friendly, good employers etc, can see real benefits to their bottom line. Recent revisions to stock market rules have made ethical funds available to a much wider group of advisors and investors. This important book explains the issues and the benefits of corporate social responsibility in the context of an więcej... | ||
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Autor: G. Hague Wydawnictwo: Kogan Page Data wydania: 2004 Kategoria: ekonomia ISBN: 978-0-7494-4180-7 Ilość stron: 0 Cena : 97 zł | |
This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible. Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research.The book also outlines data protection więcej... | ||
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Autor: K. Grude Wydawnictwo: Kogan Page Data wydania: 2004 Kategoria: ekonomia ISBN: 978-0-7494-4186-9 Ilość stron: 0 Cena : 146 zł | |
Goal directed project management (GDPM) is a unique methodology that has been developed and refined by the authors over 20 years. During this period, GDPM has been adopted as a standard approach by organizations all over the world. This fully updated third edition of Goal Directed Project Management highlights the close relationship between managing change and the key ideas of GDPM. The central focus of GDPM is to develop an understanding of, and commitment to, managing successful and lasting change. Throughout the text więcej... | ||
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Autor: Wydawnictwo: Kogan Page Data wydania: 2004 Kategoria: ekonomia ISBN: 978-0-7494-4191-3 Ilość stron: 0 Cena : 63.7 zł | |
The first step in starting up a business is to draw up a detailed plan. Most providers of finance for start-ups or expansion insist on seeing a business plan before they will even consider the necessary funding. It is also necessary for any entrepreneur to clarify their aims and objectives, and a plan is a good way of achieving this. A business plan is essential -- it provides a blueprint for the future of a company and a benchmark against which to measure growth. The author introduces several small businesses as case studies więcej... | ||
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Autor: I. Murray Wydawnictwo: Kogan Page Data wydania: 2004 Kategoria: ekonomia ISBN: 978-0-7494-4195-1 Ilość stron: 0 Cena : 53.9 zł | |
The number of UK business franchises has more than doubled over the last eight years, to a combined annual turnover ofŁ10 billion. Unlike the majority of business start-ups, most franchises are successful, and today some of the biggest high street names offer franchises. The Daily Express How to Choose a Franchise is written for anyone seriously considering taking up this kind of business opportunity, and it advises you on the essential groundwork needed before acquiring a franchise. Key topics covered in this updated więcej... | ||
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Autor: Wydawnictwo: Kogan Page Data wydania: 2004 Kategoria: ekonomia ISBN: 978-0-7494-4198-2 Ilość stron: 0 Cena : 377.3 zł | |
This authoritative handbook aims to support and inform any company or organization engaged in international commerce. It provides up-to-date analysis of the risks involved in trading in over 140 countries, giving each one a unique risk rating. For finance departments, the handbook highlights the key economic indicators and crucially assesses the likelihood of payment default. And for business developers, it weighs the risks and opportunities in emerging markets and gives industrial sector performance overviews from across więcej... | ||
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Autor: Wydawnictwo: Kogan Page Data wydania: 2004 Kategoria: ekonomia ISBN: 978-0-7494-4200-2 Ilość stron: 0 Cena : 97 zł | |
More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service.The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyzes the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity więcej... | ||
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Autor: Callingham Wydawnictwo: Kogan Page Data wydania: 2004 Kategoria: ekonomia ISBN: 978-0-7494-4201-9 Ilość stron: 0 Cena : 122.5 zł | |
One of the biggest problems facing organizations that commission market research is ensuring that they get the research they want and that the research is relevant to the organization. There are many different approaches that can be taken for any one piece of research and it is crucial for an organization to get this right. Failure to do so can lead to substantial pain in the debriefing meeting and quite possibly failure and wasted budgets.Market Intelligence examines the client-side perspective of market research and describes więcej... | ||
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Autor: Jolly Wydawnictwo: Kogan Page Data wydania: 2004 Kategoria: ekonomia ISBN: 978-0-7494-4219-4 Ilość stron: 0 Cena : 87.2 zł | |
Inspiring advice from the leading exponents of innovation in business.Shows how to turn innovative ideas and products into money makers.Invaluable guidance and proven strategies for bringing them to market.The literature of innovation is full of calls to become more creative and inspiring, but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend on finding profitable applications for new ideas. However, those better equipped to exploit the potential of any breakthrough więcej... | ||
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Autor: Ch Ollington Wydawnictwo: Kogan Page Data wydania: 2004 Kategoria: Informatyczne ISBN: 978-0-7494-4221-7 Ilość stron: 0 Cena : 318.5 zł | |
The Web is an exciting but unstable place to do business. The potential rewards are high but so are the risks and the effective management of these risks więcej... | ||
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Autor: Pierce Wydawnictwo: Kogan Page Data wydania: 2004 Kategoria: ekonomia ISBN: 978-0-7494-4224-8 Ilość stron: 0 Cena : 430.2 zł | |
The UK's 'enterprise' culture, business friendly employment laws, relatively benign fiscal policies, world class support services and perhaps most of all its language have made it an attractive place to invest in. This book provides an overview of the UK economy, investment climate and business environment followed by a detailed look at specific sectors and regions and an authoritative guide to the technical aspects of business engagement and investment in the UK. więcej... | ||
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Autor: Burton Wydawnictwo: Kogan Page Data wydania: 2004 Kategoria: ekonomia ISBN: 978-0-7494-4226-2 Ilość stron: 0 Cena : 97 zł | |
Communicating with journalists and other publics across cultural and linguistic barriers is a specialist skill beyond the core competencies of the PR professional. It is increasingly in demand as Europe becomes ever more politically and economically integrated. Even writing a basic press release requires a different approach when the intended recipients are from a range of diverse countries. In this complex environment, there are pitfalls to avoid and innovations to adopt, and linguistic skills are only part of the equation więcej... | ||
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Autor: A. Jolly Wydawnictwo: Kogan Page Data wydania: 2004 Kategoria: ekonomia ISBN: 978-0-7494-4228-6 Ilość stron: 0 Cena : 253.8 zł | |
Companies now realize that, while financial integrity and business continuity are still of primary importance, they must be considered alongside the effective management of practical business risks, such as branding and reputation, employment practices, product liability, health and safety, fraud, intellectual property, customer loyalty and supply chains. więcej... | ||
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Autor: Alsop Wydawnictwo: Kogan Page Data wydania: 2004 Kategoria: ekonomia ISBN: 978-0-7494-4255-2 Ilość stron: 0 Cena : 116.6 zł | |
Constantly scrutinised by the newspapers, the Internet and 24-hour television, never have organisations needed more guidance on protecting their image: and bad reputations can have disastrous effects. In this timely new book, Wall Street Journal news editor Ron Alsop provides 18 lessons based on years of experience covering every aspect of corporate reputation. He shows the benefits of a good reputation, the consequences of a bad one, how to measure reputation and nurture a good one. There's advice on how to identify the więcej... | ||
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Autor: G. McCusker Wydawnictwo: Kogan Page Data wydania: 2004 Kategoria: ekonomia ISBN: 978-0-7494-4259-0 Ilość stron: 0 Cena : 126.4 zł | |
From the top celebrities who have publicly slated their sponsor's products to corporate photocalls that were a disaster waiting to happen, Talespin entertainingly exposes some of the world's most infamous and also unreported PR disasters, showing how crisis management helped or hindered, including: Martha Stewart's insider trading scandal; Don Corning breast implants; Starbucks and 9/11; 7UP's sponsorship of Roy Keane; Coca-Cola and Pepsi - pollution in India; Nestle and Ethiopia's debt; the unsafe Ford Explorer; Berlosconi więcej... | ||
