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Mastering Management

	Autor: Wharton Wydawnictwo: Pitman Publishing Data wydania: 1997 Kategoria: ekonomia ISBN: 978-0-273-62729-6 Ilość stron: 0 Cena : 175.4 zł	Nasza cena: 175.4 zł Kup teraz!

The challenge facing today's high performers is to pursue creative, life-long learning. FT Mastering Management is your solution, enabling you to develop your own management learning program. Updated and reorganized from the highly sought after 20-part series produced by the Financial Times, this book gives you a logical, cohesive and easy-to-use source of management excellence. Building on the core of the latest MBA programmes, FT Mastering Management delivers a unique synthesis of the latest and most important disciplines więcej...

Corporate Financial Accounting & Reporting

	Autor: T. Sutton Wydawnictwo: Pitman Publishing Data wydania: 2000 Kategoria: ekonomia ISBN: 978-0-273-63817-9 Ilość stron: 0 Cena : 151.9 zł	Nasza cena: 151.9 zł Kup teraz!

One of the most important financial issues in the 21st Century will be the harmonisation of the accounting rules companies must follow. Corporate Financial Accounting and Reporting recognises the increasingly international nature of accounting. It gives full coverage of international accounting standards and the European Union's Company Law Directives provide its legal framework. The book takes a pragmatic approach to its subject matter, explaining general accounting practices which are not country-specific and illustrating więcej...

Strategic Management & Organisational Dynamics 3ed

	Autor: R. Stacey Wydawnictwo: Pitman Publishing Data wydania: 2000 Kategoria: ekonomia ISBN: 978-0-273-64212-1 Ilość stron: 0 Cena : 240.1 zł	Nasza cena: 240.1 zł Kup teraz!

Ralph Stacey continues to question the view that organisations operate and succeed in relatively stable environments. He argues that in order to succeed in uncertainty and continual change, organisations need to create new perspectives and learn from the chaos within which they operate.This new edition of Strategic Management and Organisational Dynamics continues to focus on this radically different approach to strategic management. The central tenets of this approach have to do with unpredictability and the limitations więcej...

Principles of Marketing

	Autor: Stephen Pettitt Wydawnictwo: Pitman Publishing Data wydania: 2000 Kategoria: ekonomia ISBN: 978-0-273-64444-6 Ilość stron: 0 Cena : 195 zł	Nasza cena: 195 zł Kup teraz!

Principles of Marketing is widely recognised as a comprehensive, user-friendly introduction to the study of marketing. All the key topics in marketing are covered providing a detailed, student-friendly and accessible introduction to the subject. This second edition has been strengthened to reflect valuable feedback from throughout the academic community.In addition the comprehensive and unprecedented supplements package has been updated, including The FT Marketing Casebook, dedicated website, Multiple Choice Question Bank więcej...

Book-keeping & Accounts

	Autor: S. Robinson Wydawnictwo: Pitman Publishing Data wydania: 2001 Kategoria: ekonomia ISBN: 978-0-273-64619-8 Ilość stron: 0 Cena : 132.3 zł	Nasza cena: 132.3 zł Kup teraz!

The new edition has been fully revised and updated to reflect the changes in accounting practice and the new syllabus requirements. Each chapter of the book has a large number of worked examples and questions, many taken from past examinations of RSA and Pitman. Features Text and examples are explained and displayed clearly.Covers double-entry book-keeping.Contains student activities/exercises at the end of each chapter, with fully worked answers provided in either the book or Lecturer's Manual.There are four sets of multiple więcej...

Managerial Economics

	Autor: H. Davies Wydawnictwo: Pitman Publishing Data wydania: 2001 Kategoria: ekonomia ISBN: 978-0-273-64628-0 Ilość stron: 0 Cena : 142.1 zł	Nasza cena: 142.1 zł Kup teraz!

Aimed at non-specialist students taking a 2nd or 3rd level (often option) one semester course in business/managerial economics. The level assumes that students have already taken an introductory business economics course. Also appropriate for MBA or DMS students.This book provides a clear introduction to managerial economics for students who have no previous background in economic analysis and at the same time develops the analysis to a level that is appropriate for second or third year undergraduates or for postgraduate więcej...

Principles of Marketing

	Autor: P. Kotler Wydawnictwo: Pitman Publishing Data wydania: 2001 Kategoria: ekonomia ISBN: 978-0-273-64662-4 Ilość stron: 0 Cena : 165.6 zł	Nasza cena: 165.6 zł Kup teraz!

John Saunders and Veronica Wong's highly successful European adaptation of Kotler and Armstong's Principles of Marketing, the leading and most authoritative marketing textbook, is now in its third edition.Principles of Marketing, Third European Edition provides both students and lecturers with a comprehensive introduction to all aspects of modern marketing. It takes a rigorous, practical and managerial approach to issues and problems across the marketing mix. Recognising the increasing significance of globalisation and e-business więcej...

Taxation Finance Act 2000

	Autor: A. Melville Wydawnictwo: Pitman Publishing Data wydania: 2001 Kategoria: ekonomia ISBN: 978-0-273-64669-3 Ilość stron: 0 Cena : 165.6 zł	Nasza cena: 165.6 zł Kup teraz!

Taxation is a reliable and comprehensive guide for students taking a first-level course in the subject. The sixth annual edition brings the book completely up-to-date in accordance with the provisions of the Finance Act 1999. Market:The book will be of value to both undergraduate and professional students of business and accounting, and will be particularly suitable for students preparing for the following examinations:ICAEW Technical Core 1, Taxation; ACCA Certificate Stage, The Tax Framework; ACCA Technician Qualification więcej...

Managing Global Enterprise

	Autor: J. Leontiades Wydawnictwo: Pitman Publishing Data wydania: 2001 Kategoria: ekonomia ISBN: 978-0-273-64691-4 Ilość stron: 0 Cena : 142.1 zł	Nasza cena: 142.1 zł Kup teraz!

This exciting new book examines the management of the new global enterprise. It aims to help managers with decisions associated with making their company into a global player and focuses specifically on integrating other aspects of the global enterprise such as marketing, organisational design, technology and operations.For undergraduate and postgraduate courses in managing the global enterprise, international management, international business, international business strategy, globalisation and international management więcej...

Quantitative Methods for Business

	Autor: D. Waters Wydawnictwo: Pitman Publishing Data wydania: 2001 Kategoria: ekonomia ISBN: 978-0-273-64694-5 Ilość stron: 0 Cena : 146 zł	Nasza cena: 146 zł Kup teraz!

Introductory quantitative methods courses from undergraduate programmes in business to MBA level. This is a well-established text, which provides a simple and practical introduction to an area that students often find difficult. The book concentrates on helping students understand the relevance of quantitative methods to business life, and covers all the topics taught on a first course in quantitative methods. Worked examples. Step-by-step instructions. International examples and sources. Coverage of software particularly więcej...

Corporate Finance

	Autor: D. Watson Wydawnictwo: Pitman Publishing Data wydania: 2001 Kategoria: ekonomia ISBN: 978-0-273-65132-1 Ilość stron: 0 Cena : 146 zł	Nasza cena: 146 zł Kup teraz!

For 2nd or 3rd year undergraduate modules in corporate finance on business studies, accounting and finance related degrees. This book provides an introduction to the core concepts and key topic areas of corporate finance in an approachable, 'user-friendly' style. The finance function is introduced in the opening chapter and the book goes on to provide students with an integrated understanding of the three decision areas in finance: investment, financing and dividends.Covers material in a concise manner, structured around więcej...

Financial Accounting & Reporting

	Autor: B. Elliott Wydawnictwo: Pitman Publishing Data wydania: 2001 Kategoria: ekonomia ISBN: 978-0-273-65156-7 Ilość stron: 0 Cena : 155.8 zł	Nasza cena: 155.8 zł Kup teraz!

Now revised annually to reflect the frequent changes in regulation, Elliott & Elliott has become a leading text in its area. It provides thorough coverage of the theoretical and conceptual underpinnings of financial accounting and reporting , whilst illustrating their practical application and limitations.New to this edition:Fully updated to June 2000. Coverage of latest ASB pronouncements: FRS 16 Current Taxation. Statement of Principles. FRED 19 Deferred Tax. FRED 20 Retirement benefits. FRED 21 Accounting Policies więcej...

Work Psychology 4e

	Autor: J. Arnold Wydawnictwo: Pitman Publishing Data wydania: 2004 Kategoria: socjologia, filozofia ISBN: 978-0-273-65544-2 Ilość stron: 0 Cena : 230.3 zł	Nasza cena: 230.3 zł Kup teraz!

The fourth edition of Work Psychology by John Arnold retains its popular blend of theory, research and examples. Fully revised and updated with extensive new material, the book offers an accessible and fascinating examination of human behaviour in today's workplace. Covering a broad range of core topics the book is suitable for undergraduate students in business and management, and psychology as well as those studying for professional qualifications.Each chapter has an opening and closing case study with related exercises więcej...

Economics

	Autor: Sloman Wydawnictwo: Pitman Publishing Data wydania: 2002 Kategoria: ekonomia ISBN: 978-0-273-65574-9 Ilość stron: 0 Cena : 240.1 zł	Nasza cena: 240.1 zł Kup teraz!

This new edition of Sloman's Economics has been thoroughly revised and updated and several new features have been added. The full-colour design has been improved to make the book even more attractive and easy to use.It still has one overriding aim: to make the subject of economics exciting, relevant and clear to understand. John Sloman achieves this by combining a straightforward and direct writing style with a wealth of contemporary examples and case studies that bring economic theory alive. These features have made Economics więcej...

Strategic Managing of Human Resources

	Autor: J. Leopold Wydawnictwo: Pitman Publishing Data wydania: 2004 Kategoria: ekonomia ISBN: 978-0-273-67430-6 Ilość stron: 0 Cena : 210.7 zł	Nasza cena: 210.7 zł Kup teraz!

The Strategic Managing of Human Resources addresses the gap between the corporate strategy of a business and the way that HR specialists work with line managers to deliver and implement strategy.The authors define 'human resources' as the capabilites and potential that people bring to work organisations. They examine the process of negotiation, argument, conflict and resolution in all human resource exchanges within a range of management issues.Suitable for students of advanced undergraduate modules in HRM, masters programmes więcej...

Customer Relationship Management

	Autor: Peelen Wydawnictwo: Pitman Publishing Data wydania: 2005 Kategoria: ekonomia ISBN: 978-0-273-68177-9 Ilość stron: 0 Cena : 214.6 zł	Nasza cena: 214.6 zł Kup teraz!

Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information technology. This book blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as "What should our business strategy be?" and "How do we translate CRM business strategy into marketing?" This book is suitable for advanced marketing and business undergraduate and MBA students and also students on the więcej...

Exchange Rates & International Finance

	Autor: Copeland Wydawnictwo: Pitman Publishing Data wydania: 2005 Kategoria: ekonomia ISBN: 978-0-273-68306-3 Ilość stron: 0 Cena : 234.2 zł	Nasza cena: 234.2 zł Kup teraz!

Exchange rates and exchange rate fluctuation play an increasingly important role in all our lives, Exchange Rates and International Finance provides a clear and concise guide to the causes and consequences of exchange rate fluctuations, enabling the reader to grasp the essentials of theory and its relevance to major events in currency markets.The orientation of the book is towards exchange rate determination with particular emphasis given to the contributions of modern finance theory. Both fixed and floating exchange rate więcej...

Econometrics

	Autor: Vogelvang Wydawnictwo: Pitman Publishing Data wydania: 2005 Kategoria: ekonomia ISBN: 978-0-273-68374-2 Ilość stron: 0 Cena : 234.2 zł	Nasza cena: 234.2 zł Kup teraz!

Economists are regularly confronted with results of quantitative economics research. Econometrics: Theory and Applications with EViews provides a broad introduction to quantitative economic methods, for example how models arise, their underlying assumptions and how estimates of parameters or other economic quantities are computed.The author combines econometric theory with practice by demonstrating its use with the software package EViews through extensive use of screen shots. The emphasis is on understanding how to select więcej...

Applied Economics

	Autor: A. Griffiths Wydawnictwo: Pitman Publishing Data wydania: 2004 Kategoria: ekonomia ISBN: 978-0-273-68432-9 Ilość stron: 0 Cena : 230.3 zł	Nasza cena: 230.3 zł Kup teraz!

Applied Economics is ideal for undergraduates studying economics, business studies, management and the social sciences. It is also suitable for those studying professional courses, HND and 'A' level courses.Applied Economics communicates the vitality and relevance of the subject to students, bringing economics to life. Containing up-to-date information on economic issues and events, the book helps students apply economic principles to the 'real world' and gives them an insight into the difficulties of formulating and implementing więcej...

Fundamentals of Financial Management

	Autor: J. Van Horne Wydawnictwo: Pitman Publishing Data wydania: 2004 Kategoria: ekonomia ISBN: 978-0-273-68598-2 Ilość stron: 0 Cena : 230.3 zł	Nasza cena: 230.3 zł Kup teraz!

Fundamentals of Financial Management, 12th Edition provides the route to understanding the financial decision-making process and to interpreting the impacts that financial decisions have on value creation.Ideal for those new to financial management, this text covers the entire financial decision-making process, introducing the three major areas in financial management - the investment, financing and asset management. Also suitable for those studying for professional qualifications. Logical organization and clear writing więcej...

Business Information Management

	Autor: Chaffey Wydawnictwo: Pitman Publishing Data wydania: 2004 Kategoria: ekonomia ISBN: 978-0-273-68655-2 Ilość stron: 0 Cena : 234.2 zł	Nasza cena: 234.2 zł Kup teraz!

Business Information Management takes a problem-solving approach, by highlighting the issues faced by managers in identifying, capturing and systematising information in order to improve organisational performance. The book helps students to understand how to improve organisational performance by exploring these issues and examines solutions to reduce problems. Unique in its multi-stakeholder perspective, this book addresses challenges faced by not only the end-user but also the departmental manager, IS manager and company więcej...

Corporate Financial Management

	Autor: Arnold Wydawnictwo: Pitman Publishing Data wydania: 2005 Kategoria: ekonomia ISBN: 978-0-273-68726-9 Ilość stron: 0 Cena : 259.7 zł	Nasza cena: 259.7 zł Kup teraz!

Corporate Financial Management is a thorough and comprehensive introduction to corporate finance, set within a realistic and practical based context. It provides extensive coverage of financial decision making within the firm and explains the financial markets in a highly accessible manner. The emphasis is on connecting finance theory to practical management.The core theoretical principles of corporate financial management are explained with rigour and clarity and given a strong real world relevance through the use of Financial więcej...

Introduction to Accounting

	Autor: Black Wydawnictwo: Pitman Publishing Data wydania: 2005 Kategoria: ekonomia ISBN: 978-0-273-68870-9 Ilość stron: 0 Cena : 210.7 zł	Nasza cena: 210.7 zł Kup teraz!

Introduction to Accounting and Finance is ideal for business and accounting students at undergraduate and postgraduate level. This book offers an accessible introduction to accounting, ensuring that the student's initial study of the subject is interesting and enjoyable. The book takes an applied and interactive approach with many case studies, self-study questions, self-check questions, exam papers and activities to help reinforce student learning by practice. Many students regard accounting as a difficult area, but this więcej...

Simply Brilliant the Competative Advantage of Common Sense

	Autor: O'Connell Wydawnictwo: Pitman Publishing Data wydania: 2004 Kategoria: ekonomia ISBN: 978-0-273-69445-8 Ilość stron: 0 Cena : 83.3 zł	Nasza cena: 83.3 zł Kup teraz!

Life is complicated enough. Yet many people go out of their way to create hoops to jump through, wrestling with tough problems and calling on the latest management fad to find that elusive solution to a problem. But it doesn't have to be that way. The best ideas aren't always complicated. The world is full of smart, experienced, skilled, brilliant people. However, many people - even smart ones - are lacking a set of essential skills that when pulled together can be termed "common sense". Simply Brilliant features więcej...

Organizational Change

	Autor: Senior Wydawnictwo: Pitman Publishing Data wydania: 2005 Kategoria: ekonomia ISBN: 978-0-273-69598-1 Ilość stron: 0 Cena : 230.3 zł	Nasza cena: 230.3 zł Kup teraz!

This successful text provides a discussion of change in relation to the complexities of organizational life with an emphasis on applying the theory into practice.The book is structured in three parts. The first part considers the causes and nature of change. Part two opens up the organization to expand on issues of structuring for change, the cultural and political contexts for change and how to lead change. Part three moves firmly into addressing the more practical considerations of designing, planning więcej...

Business Finance

	Autor: E. McLaney Wydawnictwo: Pitman Publishing Data wydania: 2005 Kategoria: ekonomia ISBN: 978-0-273-70262-7 Ilość stron: 0 Cena : 234.2 zł	Nasza cena: 234.2 zł Kup teraz!

Now in its 7th edition, Business Finance by Eddie McLaney gives an invaluable and up-to-date introduction to finance and investment. Taking a users perspective it explores where finance and investment sit in a companys decision-making process. The way the author blends the theoretical, analytical and practical aspects of business finance makes this text a highly successful and popular choice for students who have little or no experience of the subject.This text is suitable for students taking an undergraduate więcej...

Sports Sponsorship & Marketing Communications

	Autor: W. Lagae Wydawnictwo: Pitman Publishing Data wydania: 2005 Kategoria: Inne ISBN: 978-0-27368-706-1 Ilość stron: 0 Cena : 175.4 zł	Nasza cena: 175.4 zł Kup teraz!

Sports Sponsorship and Marketing Communications concentrates primarily on the objectives of marketing communication of brands that invest in sport sponsoring and how sponsors can utilise sport sponsoring to achieve brand and sales-related objectives.This book provides a truly European approach to this emerging field and provides the reader with a very clear link between marketing communications theory and the practicalities of sports sponsorship.This book is written for any students studying sports marketing, sports management więcej...

Mastering Enterprise

	Autor: S. Birley Wydawnictwo: Pitman Publishing Data wydania: 1997 Kategoria: ekonomia ISBN: 978-0-273-63031-9 Ilość stron: 0 Cena : 175.4 zł	Nasza cena: 175.4 zł Kup teraz!

Everybody can recognise an entrepreneur but few can define what one is. An entrepreneur is more than an innovative spirit and a visionary opportunist. Are there any traits entrepreneurs have in common? The only assured certainty is that entrepreneurs work outside definitions. więcej...

Rethinking Organisational Behaviour

	Autor: N. Jackson Wydawnictwo: Pitman Publishing Data wydania: 2006 Kategoria: socjologia, filozofia ISBN: 978-0-273-68359-9 Ilość stron: 0 Cena : 175.4 zł	Nasza cena: 175.4 zł Kup teraz!

Rethinking Organisational Behaviour engages in an original and thought-provoking approach to the subject. It situates organisational behaviour within recent theoretical developments whose sources such as semiotics or poststructuralism often lie outside the traditional disciplines of organisational behaviour. In clear and accessible language, the authors provide critical analysis of important elements in understanding organisational behaviour rarely addressed in detail in more conventional textbooks więcej...

POLECAMY

Atlantyda. Tajemnica zaginionych kontynentów Anatomia zabójstwa Shogun Black Narcissus Themen neu Zertifikatsband podręcznik Dzikie wariacje Chłopaki w głowie Zwierzęta kostka Pieśni ziemi Themen neu 2. Ćwiczenia Entrepreneurship & Economic Progress English for kids. Part 3. Zeszyt ćwiczeń (activity book). Sługa imperium Euro. Miasta i areny w Polsce Oblicza nierówności społecznych Zaprzysiężony bogu wojny