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    • Product Strategy and Management

    Okładka - Product Strategy and Management Autor: Baker
    Wydawnictwo: Prentice Hall
    Data wydania: 2005
    Kategoria: ekonomia
    ISBN: 978-0-27-369450-2
    Ilość stron: 0
    Cena : 200.9 zł
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    200.9 zł

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    Product Strategy and Management offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination. This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels. It is also suitable for non-business school programmes - e.g., engineering, who offer elective courses on product strategy więcej...

    European Economic Integration

    Okładka - European Economic Integration Autor: J. Pelkmans
    Wydawnictwo: Prentice Hall
    Data wydania: 2006
    Kategoria: ekonomia
    ISBN: 978-0-273-69449-6
    Ilość stron: 0
    Cena : 210.7 zł
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    210.7 zł

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    Written by one of Europe’s leading analysts of the European Union, the third edition of this text has been significantly reorganised in structure, and fully revised and updated to reflect the changes in the EU over recent years.The third edition offers a fundamental discussion, and detailed analysis, of European integration.  Uniquely it combines economic analysis with a detailed knowledge of the integration methods employed in the EU.  Whilst being academically rigorous and assuming some prior knowledge, it is więcej...

    Business Ethics & Values 2e

    Okładka - Business Ethics & Values 2e Autor: C. Fisher
    Wydawnictwo: Prentice Hall
    Data wydania: 2005
    Kategoria: ekonomia
    ISBN: 978-0-273-69478-6
    Ilość stron: 0
    Cena : 171.5 zł
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    171.5 zł

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    Business Ethics and Values introduces students to the complexities and principles of ethical issues by focusing on developing ethical awareness and the ability to argue business ethics matters.   A proven resource, the second edition of this text continues to present a successful blend of business issues and academic theory, suitable for undergraduate and postgraduate students with or without practical experience of the world of organisations.  It gives as much importance to individual conscience at work as it does to socially więcej...

    Small Business Handbook

    Okładka - Small Business Handbook Autor: S. Parks
    Wydawnictwo: Prentice Hall
    Data wydania: 2006
    Kategoria: ekonomia
    ISBN: 978-0-273-69531-8
    Ilość stron: 0
    Cena : 97 zł
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    97 zł

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    Getting a business off the ground is only part of the challenge. What every entrepreneur needs is a handbook to guide them through every stage of actually running their business, from finance to marketing, from sales to hiring and managing people. The Small Business Handbook is THE essential reference for anybody who is starting a business. It provides vital advice and guidance on all the day-to-day aspects of running your enterprise and also helps you plan your growth and exit strategy, so that whatever happens you'll be więcej...

    Corporate Strategy

    Okładka - Corporate Strategy Autor: R. Lynch
    Wydawnictwo: Prentice Hall
    Data wydania: 2005
    Kategoria: ekonomia
    ISBN: 978-0-273-70178-1
    Ilość stron: 0
    Cena : 214.6 zł
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    214.6 zł

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    A rich resource that guides students through the rational and emergent approaches to strategic management.   Thoroughly updated references and 27 brand new cases ensure that students will actively learn the core topics and how to apply them in practice.Balanced coverage of rational and emergent approaches to the subject provides a thorough view on the subjectEmphasis on practice throughout with features to help students apply theory into practiceClear exploration of the key concepts ensures that students reflect whilst they więcej...

    Financial Management for Decision Makers

    Okładka - Financial Management for Decision Makers Autor: P. Atrill
    Wydawnictwo: Prentice Hall
    Data wydania: 2005
    Kategoria: ekonomia
    ISBN: 978-0-273-70249-8
    Ilość stron: 0
    Cena : 165.6 zł
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    165.6 zł

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    In response to extensive feedback from reviewers, the fourth edition of this established and popular text has been thoroughly updated to meet the needs of the modern business student.  It presents a comprehensive range of topics, but avoids too much detail and unnecessary mathematical analysis, focusing more on the practical application of financial management and its role in decision-making.  The numerous examples, activities and exercises make this a stimulating and appealing choice for all students of accounting and finance więcej...

    Comparative International Accounting

    Okładka - Comparative International Accounting Autor: Nobes
    Wydawnictwo: Prentice Hall
    Data wydania: 2006
    Kategoria: ekonomia
    ISBN: 978-0-273-70357-0
    Ilość stron: 0
    Cena : 191.1 zł
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    191.1 zł

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    Firmly established as the leading text in the field, this new edition of Comparative International Accounting has been fundamentally updated to reflect the changes that are occurring in financial accounting and reporting as a result of the introduction of IFRS.Comparative International Accounting takes a comprehensive look at the international dimensions of financial accounting and reporting. Whilst the majority of chapters have been written by the book’s two main authors, the text includes several contributions więcej...

    Official MBA Handbook 2005/2006 21e

    Okładka - Official MBA Handbook 2005/2006 21e Autor: M. Pilgrim
    Wydawnictwo: Prentice Hall
    Data wydania: 2006
    Kategoria: ekonomia
    ISBN: 978-0-273-70608-3
    Ilość stron: 0
    Cena : 181.3 zł
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    181.3 zł

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    The MBA market is expanding and changing as business schools and universities seek to respond to the global economic trends and the long-term effects of e-commerce.  The huge variety of programmes increases the need for information for all applicants. The Official MBA Handbook continues to address the needs of all prospective MBA students, helping to answer the question 'Why do an MBA? through to choosing a school and financing study. This year one focus will be on the specific needs of women and overseas students in the więcej...

    Smarter Pricing

    Okładka - Smarter Pricing Autor: T. Cram
    Wydawnictwo: Prentice Hall
    Data wydania: 2005
    Kategoria: ekonomia
    ISBN: 978-0-273-70613-7
    Ilość stron: 0
    Cena : 106.8 zł
    Nasza cena:

    106.8 zł

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    From airline tickets to bottled water, health clubs to student textbooks; price can have a profound impact in the market. Pricing decisions, right or wrong, can change buying behaviours, drive the profitability of businesses and even transform competitive landscapes.For the price of a flexible economy ticket to Warsaw with British Airways, a traveller could buy 8 return flights with Air Polonia. How do companies like British Airways fight back against the value players? With profitability and competitive stakes high, pricing więcej...

    Living Supply Chains

    Okładka - Living Supply Chains Autor: J. Gattorna
    Wydawnictwo: Prentice Hall
    Data wydania: 2006
    Kategoria: ekonomia
    ISBN: 978-0-273-70614-4
    Ilość stron: 0
    Cena : 181.3 zł
    Nasza cena:

    181.3 zł

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    “Living Supply Chains contains much more than its title suggests. This fine book challenges modern managers to consider again the role of supply chains in their businesses and offers genuine answers to the questions they face.  John Gattorna highlights the way forward in matching supply and customer demand."Michael Andrews, Director, Tenon Ltd“John Gattorna has brought Supply Chain right into the executive suite where it belongs.  The opportunity for business leaders clearly outlined in Living Supply więcej...

    Rules of Life

    Okładka - Rules of Life Autor: Templar
    Wydawnictwo: Prentice Hall
    Data wydania: 2005
    Kategoria: socjologia, filozofia
    ISBN: 978-0-273-70625-0
    Ilość stron: 0
    Cena : 48 zł
    Nasza cena:

    48 zł

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    Some people seem naturally good at it. Life that is. They seem to sail through, being successful and happy and everything always seems to fall into place. We all know a few of them - those rare people who are happy and positive and make things happen; they have a loving family, great relationships, a supportive network and work they enjoy; they generate goodwill wherever they go and always seem to know the right thing to do - and then do it. They balance their lives without us ever seeing them frantically juggling, much więcej...

    Which MBA

    Okładka - Which MBA Autor: George Bickerstaffe
    Wydawnictwo: Prentice Hall
    Data wydania: 2005
    Kategoria: ekonomia
    ISBN: 978-0-273-70627-4
    Ilość stron: 0
    Cena : 171.5 zł
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    171.5 zł

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    Which MBA? is the most authoritative and prestigious guide to MBAs and other executive education programs on the market.  New to this edition is a focus on the skills that every executive of the future will need, as well as a new orientation that highlights the growing sectors of executive programmes and part-time and distance MBAs.Which MBA? answers the questions that help you to make the right choice of executive education: Which skills will tomorrow’s business leaders need?Our survey of senior executives tells więcej...

    Lead Yourself Before Leading Others 2e

    Okładka - Lead Yourself Before Leading Others 2e Autor: M. Cope
    Wydawnictwo: Prentice Hall
    Data wydania: 2006
    Kategoria: ekonomia
    ISBN: 978-0-273-70784-4
    Ilość stron: 0
    Cena : 57.8 zł
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    57.8 zł

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    Your personal success will come from the ability to manage two connected forms of leadership. How to:1. Lead Yourself - by having a clear understanding of the personal journey you wish to make and how it will be managed. Once you are able to lead yourself along this journey, you will be more able to;2. Lead Others - by delivering results that are grounded in the principle of shared rather than selfish success - ultimately 'shared success sustains success'.Both forms of leadership rely on your ability to operate from a position więcej...

    Fundamentals of Production Planning & Control

    Okładka - Fundamentals of Production Planning & Control Autor: Chapman
    Wydawnictwo: Prentice Hall
    Data wydania: 2005
    Kategoria: ekonomia
    ISBN: 978-0-13-017615-8
    Ilość stron: 0
    Cena : 240.1 zł
    Nasza cena:

    240.1 zł

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    Intended for courses in Production, Planning and Control, or Inventory Management/Control. This exciting new text takes a concise, practical, survey approach.  It surveys the fundamental principles of planning and control to give students the breadth of knowledge they need without excessive depth and detail.  This excellent resource is written by an established authority on supply chain management and production and inventory control.   Concepts progress in level of difficulty. Concepts unfold in a logical manner, starting więcej...

    Foundations of Earth Science

    Okładka - Foundations of Earth Science Autor:
    Wydawnictwo: Prentice Hall
    Data wydania: 2002
    Kategoria: popularnonaukowe
    ISBN: 978-0-13-033811-2
    Ilość stron: 0
    Cena : 224.4 zł
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    224.4 zł

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    For courses in Earth Science.The brief, paperback version of the best-selling Earth Science, 9/E, this text offers a user-friendly overview of the physical environment. It retains the hallmarks professors expect from Fred Lutgens and Ed Tarbuck-a student-friendly writing style, carefully crafted art program, and coverage of the most recent current events. For the first time, each copy of the text comes packaged with the GEODE II student CD-ROM. Many enhancements have been made to the instructional package.Carefully crafted więcej...

    Contemporary Business & E-Commerce Law

    Okładka - Contemporary Business & E-Commerce Law Autor: Henry Cheeseman
    Wydawnictwo: Prentice Hall
    Data wydania: 2003
    Kategoria: ekonomia
    ISBN: 978-0-13-034852-4
    Ilość stron: 0
    Cena : 230.3 zł
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    230.3 zł

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    Geared for a one or two term courses in Business Law.This is the most modern business law and legal environment text available. Contemporary Business and E-Commerce Law, 4/e gives professors and students the most extensive and cutting edge coverage of the emerging area of information technology and e-commerce law. This text showcases over 40 new U.S. Supreme Court Cases that have been decided during the past three years, plus over 120 traditional cases giving students/instructors balanced case presentation. Students continually więcej...

    Business Data Communications & Networking

    Okładka - Business Data Communications & Networking Autor: R. Panko
    Wydawnictwo: Prentice Hall
    Data wydania: 2002
    Kategoria: Informatyczne
    ISBN: 978-0-13-035914-8
    Ilość stron: 0
    Cena : 195 zł
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    195 zł

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    For undergraduate/graduate/MBA-level courses in Business Data Communications, Introduction to Data Communications, Telecommunications, and Introduction to Networking.Using a unique modular approach, this cutting-edge introduction to data communications features 11 core chapters of essential material, 6 advanced modules, and a Companion Website to provide the widest possible range of topics around which to customize courses with specific goals. This approach allows selective emphasis without requiring instructors to assemble więcej...

    Mathematics Applied to Electronics

    Okładka - Mathematics Applied to Electronics Autor: Harter
    Wydawnictwo: Prentice Hall
    Data wydania: 2003
    Kategoria: popularnonaukowe
    ISBN: 978-0-13-047600-5
    Ilość stron: 0
    Cena : 214.6 zł
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    214.6 zł

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    For undergraduate college-level courses in Mathematics for Electronics, Tech Math (Algebra and Trigonometry) for Electronics, Computer, Automation, and Electromechanics.This text provides an introduction to mathematics applied to electronics, computers, electromechanics, and automation. Organized to be compatible with electric circuit books currently in use, its content balances a formal proof-orientation against the need for expediency in developing a broad, general mathematics ability.NEW - Companion website at http://www więcej...

    Engineering Materials Technology

    Okładka - Engineering Materials Technology Autor: Jacobs
    Wydawnictwo: Prentice Hall
    Data wydania: 2004
    Kategoria: popularnonaukowe
    ISBN: 978-0-13-048185-6
    Ilość stron: 0
    Cena : 338.1 zł
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    338.1 zł

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    For courses in Materials Technology, Materials and Processes Technology, Materials Science and Technology, Industrial Materials, Composites and Ceramics, Non-Metallic Materials and Building Materials. The fifth edition of Engineering Materials Technology continues to cover basic concepts in materials science, engineering and technology dealing with traditional as well as advanced materials. This exceptionally readable text/reference on engineering materials is designed to help students develop problem-solving abilities in więcej...

    Statistical Process Control & Quality Improvement 5e

    Okładka - Statistical Process Control & Quality Improvement 5e Autor: G. Smith
    Wydawnictwo: Prentice Hall
    Data wydania: 2004
    Kategoria: popularnonaukowe
    ISBN: 978-0-13-049036-0
    Ilość stron: 0
    Cena : 234.2 zł
    Nasza cena:

    234.2 zł

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    For freshman/sophomore level introductory courses in SPC (Statistical Process Control), Statistical Quality Control or Quality Control found in two and four-year college curriculums, and in industrial training programs.This "mathematics-friendly" text introduces students to basic concepts and applications of Statistical Process Control (SPC). Students get a solid foundation in control charts-including setting scales, charting, interpreting, and analyzing process capability. Problem-solving techniques are emphasized więcej...

    Economics

    Okładka - Economics Autor: A. Obrien
    Wydawnictwo: Prentice Hall
    Data wydania: 2006
    Kategoria: ekonomia
    ISBN: 978-0-13-067552-1
    Ilość stron: 0
    Cena : 204.8 zł
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    204.8 zł

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    Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.    The #1 question students of economics ask themselves is: "Why am I here, and will I ever use this"?  Hubbard & O'Brien answer this question by demonstrating that real businesses use economics to make real decisions daily.  This is motivating to all students, whether they are business majors or not.  All students can relate to businesses they encounter in their everyday lives.   Whether they open więcej...

    Strategic & Competitive Analysis Methods & Techniques for

    Okładka - Strategic & Competitive Analysis Methods & Techniques for Autor: C. Fleisher
    Wydawnictwo: Prentice Hall
    Data wydania: 2002
    Kategoria: ekonomia
    ISBN: 978-0-13-088852-5
    Ilość stron: 0
    Cena : 181.3 zł
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    181.3 zł

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    For Strategic Management courses. Most appropriate at the graduate level/EMBA/MBA courses.This book comprehensively examines the wide spectrum of techniques involved in analyzing business, competitive data, and information. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. Perfect as a supplement to any strategy course.Consistent format for each technique-Description, background, rationale and implications, advantages, limitations, process, related tools więcej...

    Cost Accounting Managerial Emphasis 11e

    Okładka - Cost Accounting Managerial Emphasis 11e Autor: Charles Horngren
    Wydawnictwo: Prentice Hall
    Data wydania: 2002
    Kategoria: ekonomia
    ISBN: 978-0-13-099619-0
    Ilość stron: 0
    Cena : 185.2 zł
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    185.2 zł

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    This is the book that created the course in cost accounting! The 11/e now integrates strategy into every chapter. New "Decision Points" highlight key management decisions to be made using cost accounting information. New "Margin Notes" assist with student readability though additional explanations, helpful hints, and examples. Every chapter now includes Excel Application Problems. The package is expanded to include a FREE Student CD-ROM (with new text copies) that includes PowerPoints, videos, and spreadsheet więcej...

    Social Problems A Critical Power-Conflict Perspective

    Okładka - Social Problems A Critical Power-Conflict Perspective Autor: J. Feagin
    Wydawnictwo: Prentice Hall
    Data wydania: 2006
    Kategoria: socjologia, filozofia
    ISBN: 978-0-13-099927-6
    Ilość stron: 0
    Cena : 210.7 zł
    Nasza cena:

    210.7 zł

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    For freshman - sophomore level courses in Social Problems taught from the conflict perspective. This book's major contribution is that it develops the critical power-conflict perspective as a necessary  first step to making sense of the many crucial problems facing United States society.The book provides a well-organized application of the critical power-conflict perspective to the analysis of the roots of major societal troubles found in the patterns of class, racial, and gender stratification and subordination. This textbook więcej...

    Contemporary Direct Marketing

    Okładka - Contemporary Direct Marketing Autor: Lisa Spiller,Martin Baier
    Wydawnictwo: Prentice Hall
    Data wydania: 2004
    Kategoria: ekonomia
    ISBN: 978-0-13-101770-2
    Ilość stron: 0
    Cena : 181.3 zł
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    181.3 zł

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    For courses in Direct, Database, and Interactive Marketing. Written by recognized leaders, Martin Baier, a member of the "Direct Marketing Hall-of-Fame" and, Lisa Spiller, an award-winning direct marketing educator, this new textbook provides a comprehensive and fresh overview of direct marketing with an emphasis on database marketing, customer relationship marketing, and accountable, response-driven marketing. The field of direct marketing has been transformed by new technologies; this book addresses that plus więcej...

    World

    Okładka - World Autor: F. Fernandez-Armesto
    Wydawnictwo: Prentice Hall
    Data wydania: 2006
    Kategoria: socjologia, filozofia
    ISBN: 978-0-13-113499-7
    Ilość stron: 0
    Cena : 244 zł
    Nasza cena:

    244 zł

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    For introductory courses in world history. The World gives students the whole story.  It is a new kind of history text - not just a collection of facts and figures.  World renowned historian, world respected scholar, successful author of more than 25 books translated into 22 languages, and exceptional writer, author Felipe Fernández-Armesto offers a truly holistic narrative of the world, from human beginnings to the present.  All aspects of the text - from the exceptionally clear narrative that always places the story in więcej...

    Marketing Management

    Okładka - Marketing Management Autor: R. Winer
    Wydawnictwo: Prentice Hall
    Data wydania: 2003
    Kategoria: ekonomia
    ISBN: 978-0-13-122801-6
    Ilość stron: 0
    Cena : 204.8 zł
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    204.8 zł

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    For upper-level undergraduate or MBA "core" courses in Marketing Management.This book is perfect for getting to the core concepts for any Marketing Management course, but particularly fitting for instructors who like to introduce cases and other source material. Unique and central to this book is the Marketing Strategy Framework, which is introduced in chapter two and continues throughout the rest of the book.Marketing strategy focus-With spotlights on cross-functional relationships. Provides students with a concise więcej...

    Data Structures with Java PIE

    Okładka - Data Structures with Java PIE Autor: J. Hubbard
    Wydawnictwo: Prentice Hall
    Data wydania: 2004
    Kategoria: Informatyczne
    ISBN: 978-0-13-123628-8
    Ilość stron: 0
    Cena : 210.7 zł
    Nasza cena:

    210.7 zł

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    This book covers all the main data structures and algorithms reccommended by the ACM. It is current, well-written, and clearly understandable, with many illustrations, explanations, and examples of Java-based data structures. Using Java 1.4 throughout, this book covers such topics as polymorphism, simulation, abstract classes, inner classes, and reflection. For computer department and systems employees needing to learn programming concepts and Java techniques. więcej...

    Managing Linux Systems with Webmin

    Okładka - Managing Linux Systems with Webmin Autor: J. Cameron
    Wydawnictwo: Prentice Hall
    Data wydania: 2003
    Kategoria: Informatyczne
    ISBN: 978-0-13-140882-1
    Ilość stron: 0
    Cena : 161.7 zł
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    161.7 zł

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    Written by the creator of Webmin, this book explains how to use the most popular Webmin modules to perform common administration tasks on a Linux system such as adding users, configuring Apache, setting up NFS file sharing and managing the Sendmail mail server.Each chapter covers a single server or service, and is broken down into sections that list the steps required to carry out certain tasks using Webmin. The chapters also provide some background on the service being configured and the basic concepts behind it.Cameron więcej...

    Power of Impossible Thinking

    Okładka - Power of Impossible Thinking Autor: C. Crook
    Wydawnictwo: Prentice Hall
    Data wydania: 2004
    Kategoria: ekonomia
    ISBN: 978-0-13-142502-6
    Ilość stron: 0
    Cena : 83.3 zł
    Nasza cena:

    83.3 zł

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    How often have we heard: "You can do anything once you set your mind to it," or "It's all in the way you look at it." This book helps readers unleash the straitjacket of your current thinking and unleash your potential with powerful new mental models so you can do the seemingly impossible! Jerry Wind and Colin Crook explain how your mental models stand between you and reality, distorting all your perceptions... and how they create both limits and opportunities. Next, they show how to keep your models więcej...

    Essentials of Genetics

    Okładka - Essentials of Genetics Autor: W. Klug
    Wydawnictwo: Prentice Hall
    Data wydania: 2004
    Kategoria: popularnonaukowe
    ISBN: 978-0-13-143510-0
    Ilość stron: 0
    Cena : 97 zł
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    97 zł

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    For courses in Genetics found in biological sciences, agriculture, forestry, and health sciences. Essentials of Genetics presents a succinct overview of the discipline with balanced coverage of both classical and modern genetics. While emphasizing concepts and problem-solving, the authors' clear writing and up-to-date coverage of new research captures students' interest. Classic and modern experiments and applications illustrate the nature of scientific discovery, helping students connect the science of genetics to the issues więcej...

    Foundations of Geometry

    Okładka - Foundations of Geometry Autor: G. Venema
    Wydawnictwo: Prentice Hall
    Data wydania: 2005
    Kategoria: popularnonaukowe
    ISBN: 978-0-13-143700-5
    Ilość stron: 0
    Cena : 171.5 zł
    Nasza cena:

    171.5 zł

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    For sophomore/junior-level courses in Geometry; especially appropriate for students that will go on to teach high-school mathematics. This text comfortably serves as a bridge between lower-level mathematics courses (calculus and linear algebra) and upper-level courses (real analysis and abstract algebra). It fully implements the latest national standards and recommendations regarding geometry for the preparation of high school mathematics teachers. Foundations of Geometry particularly teaches good proof-writing skills, emphasizes więcej...

    Capitalism at the Crossroads

    Okładka - Capitalism at the Crossroads Autor: Stan Hart
    Wydawnictwo: Prentice Hall
    Data wydania: 2005
    Kategoria: ekonomia
    ISBN: 978-0-13-143987-0
    Ilość stron: 0
    Cena : 87.2 zł
    Nasza cena:

    87.2 zł

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    Capitalism is indeed at a crossroads, facing international terrorism, worldwide environmental change, and an accelerating backlash against globalization. Companies are at crossroads, too: finding new strategies for profitable growth is now more challenging. Both sets of problems are intimately linked. Learn how to identify sustainable products and technologies that can drive new growth while also helping to solve today's most crucial social and environmental problems. Hart shows how to become truly indigenous to all markets więcej...

    Engineering Management

    Okładka - Engineering Management Autor: C. Chang
    Wydawnictwo: Prentice Hall
    Data wydania: 2004
    Kategoria: ekonomia
    ISBN: 978-0-13-144678-6
    Ilość stron: 0
    Cena : 302.8 zł
    Nasza cena:

    302.8 zł

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    For senior and first-year graduate courses in technology and engineering including aerospace, biomedical, chemical, computer, electrical, mechanical, industrial, and systems engineering. This easy-to read-text covers a wide range of relevant topics affecting the future roles of engineering managers, contains over 80 examples and 120 chapter-end questions, articulates a forward-looking globally orientated perspective, and emphasizes a six-dimensional challenge for engineers in the new millennium. The book is organized in więcej...

    Marketing Real People Real Choices

    Okładka - Marketing Real People Real Choices Autor: Solomon
    Wydawnictwo: Prentice Hall
    Data wydania: 2004
    Kategoria: ekonomia
    ISBN: 978-0-13-144968-8
    Ilość stron: 0
    Cena : 200.9 zł
    Nasza cena:

    200.9 zł

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    For the Principles of Marketing course.   Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. For the Principles of Marketing course.   Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day.  "How do you make marketing really come alive for your students?  Would you like więcej...

    Approaching Quantum Computing

    Okładka - Approaching Quantum Computing Autor: I. Marinescu
    Wydawnictwo: Prentice Hall
    Data wydania: 2004
    Kategoria: Informatyczne
    ISBN: 978-0-13-145224-4
    Ilość stron: 0
    Cena : 244 zł
    Nasza cena:

    244 zł

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    For one-semester first courses in Quantum Computing. An introduction to the subject for undergraduate and graduate students in computer and electrical engineering, computer science, mathematics, and chemistry. With a clear writing style and matter-of-fact approach, this rigorous yet accessible introduction is designed for students with a solid mathematical background but limited knowledge of physics and quantum mechanics. It introduces the quantum circuit model comprehensively-including the mathematical formalism required więcej...

    Nanotechnology & Homeland Security

    Okładka - Nanotechnology & Homeland Security Autor: Ratner
    Wydawnictwo: Prentice Hall
    Data wydania: 2003
    Kategoria: socjologia, filozofia
    ISBN: 978-0-13-145307-4
    Ilość stron: 0
    Cena : 93.1 zł
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    93.1 zł

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    How nanotechnology will transform the war against terror.Nanotechnology offers immense potential for fighting terrorism without sacrificing our open, free, and democratic society. This book covers the significant opportunity to use nanotechnology to prevent terrorism and other threats to security as well as mitigate their impact. Co-authored by one of the field's pioneers and featuring remarks from other nanoscience researchers and industry leaders, Nanotechnology and Homeland Security is written for every educated citizen więcej...

    13 Dreams Freud Never Had

    Okładka - 13 Dreams Freud Never Had Autor: Allan Hobson
    Wydawnictwo: Prentice Hall
    Data wydania: 2004
    Kategoria: socjologia, filozofia
    ISBN: 978-0-13-147225-9
    Ilość stron: 0
    Cena : 73.5 zł
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    73.5 zł

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    Praise for 13 Dreams Freud Never Had"As 13 Dreams demonstrates, J. Allan Hobson is gifted with both an intimate, first-hand knowledge of the brain s workings and a powerful literary imagination, qualities that make him one of the finest living practitioners and explicators of modern neuroscience."--John Horgan, author of The End of Science, The Undiscovered Mind, and Rational Mysticism"Allan Hobson has written a remarkable first-a kind of autobiography literally woven out of dreams. From the giant lobster więcej...

    Rise of the Rogue Executive

    Okładka - Rise of the Rogue Executive Autor: L. Sayles
    Wydawnictwo: Prentice Hall
    Data wydania: 2005
    Kategoria: ekonomia
    ISBN: 978-0-13-147772-8
    Ilość stron: 0
    Cena : 73.5 zł
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    73.5 zł

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    Financial scandals aren't unknown in US business history, but today's growing problem of executive excesses and self serving behavior is unprecedented in both its persistence and pervasiveness. Executives continue to plunder their companies and rip off their stockholders.  This book reveals the true breadth and depth of corporate corruption including flagrant new cases that haven't received the publicity they deserve. Sayles is one the world's most honored management experts. As in-house corporate anthropologist at Arthur więcej...

    Fundamentals of General Organic & Biological Chemistry

    Okładka - Fundamentals of General Organic & Biological Chemistry Autor: John McMurry
    Wydawnictwo: Prentice Hall
    Data wydania: 2005
    Kategoria: popularnonaukowe
    ISBN: 978-0-13-148684-3
    Ilość stron: 0
    Cena : 191.1 zł
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    191.1 zł

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    For two-semester/three-quarter courses in General, Organic, and Biological Chemistry, primarily for majors in Allied Health, and occasionally in Environmental Technology, Agriculture, and other majors. Having secured the loyalty of both instructors and students, this best-selling, highly student-oriented text offers clear and concise use of language, thoughtful attention to problem-solving, and engaging discussions of relevant applications. Readable without sacrificing depth of content, it effectively covers the essentials więcej...

    Strategic Management & Competitive Advantage Concepts & Case

    Okładka - Strategic Management & Competitive Advantage Concepts & Case Autor: Barney
    Wydawnictwo: Prentice Hall
    Data wydania: 2005
    Kategoria: ekonomia
    ISBN: 978-0-13-154274-7
    Ilość stron: 0
    Cena : 214.6 zł
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    214.6 zł

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    For strategy/strategic management.   For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text.  Students have a clear decision-making framework to use in analyzing cases and business situations.For strategy/strategic management.   For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an więcej...

    Economic Way of Thinking

    Okładka - Economic Way of Thinking Autor: P. Heyne
    Wydawnictwo: Prentice Hall
    Data wydania: 2005
    Kategoria: ekonomia
    ISBN: 978-0-13-154369-0
    Ilość stron: 0
    Cena : 230.3 zł
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    230.3 zł

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    Primarily for a one-semester survey course in general economics.  The Economic Way of Thinking develops the basic principles of micro- and macroeconomic analysis, and employs them as tools rather than ends unto themselves. This text introduces students to a method of reasoning; to think like an economist through example and application. It even teaches by showing students how not to think, by exposing them to the errors implicit in much popular reasoning about economic events. Primarily for a one-semester survey course in więcej...

    Management Information Systems & Multimedia CD Pack

    Okładka - Management Information Systems & Multimedia CD Pack Autor: K. Laudon
    Wydawnictwo: Prentice Hall
    Data wydania: 2005
    Kategoria: ekonomia
    ISBN: 978-0-13-169455-2
    Ilość stron: 0
    Cena : 220.5 zł
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    220.5 zł

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    For sophomore, junior, senior, and MBA-level MIS and Information Systems courses. These authoritative authors continue to define the MIS course by integrating coverage of essential new technologies, their applications, and their impact on managerial decisions.For sophmore, junior, senior, and MBA-level MIS and Information Systems courses. These authoritative authors continue to define the MIS course by integrating coverage of essential new technologies, their applications, and their impact on managerial decisions.What latest więcej...

    Western Heritage Since 1300 9e

    Okładka - Western Heritage Since 1300 9e Autor: Donald Kagan
    Wydawnictwo: Prentice Hall
    Data wydania: 2006
    Kategoria: socjologia, filozofia
    ISBN: 978-0-13-173348-0
    Ilość stron: 0
    Cena : 253.8 zł
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    253.8 zł

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    A core text for introductory-level survey courses in Western Civilization and European History and Civilization. Written by leading scholars in the field, this authoritative text presents an engaging and balanced narrative of the central developments in Western history. Seamlessly integrating coverage of social, cultural and political history, this text is presented in a flexible chronological organization. The new Ninth Edition provides updated scholarship, expanded coverage of cultural history, the ancient Near East, late więcej...

    Linux Network Architecture

    Okładka - Linux Network Architecture Autor: Wehrle
    Wydawnictwo: Prentice Hall
    Data wydania: 2004
    Kategoria: Informatyczne
    ISBN: 978-0-13-177720-0
    Ilość stron: 0
    Cena : 191.1 zł
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    191.1 zł

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    This unique Linux networking tutorial/reference by experts provides readers with a practical overview and understanding of the implementation of networking protocols in the Linux kernel. The book shows how networking behavior and protocols can be implemented within the Linux operating system. The book provides an introduction to the Linux kernel, mainly focusing on the upcoming kernel version 2.4 but also valid for version 2.2 kernels. The organization of the book follows the TCP/IP layering model, beginning with the kernel's więcej...

    Cognition

    Okładka - Cognition Autor: D. Willingham
    Wydawnictwo: Prentice Hall
    Data wydania: 2006
    Kategoria: socjologia, filozofia
    ISBN: 978-0-13-178928-9
    Ilość stron: 0
    Cena : 161.7 zł
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    161.7 zł

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    For undergraduate courses of beginning graduate courses in Introductory Cognitive Psychology. Using a unique question-and-answer format, this text comprehensively addresses many of the overarching questions that confront and motivate today's cognitive scientists.  When Daniel Willingham first approached the prospect of creating his own cognitive psychology text, he did so with the knowledge that his years of teaching experience had brought him: while many texts were relatively adequate in coverage, his students never liked więcej...

    Web Technologies

    Okładka - Web Technologies Autor: J. Jackson
    Wydawnictwo: Prentice Hall
    Data wydania: 2006
    Kategoria: Informatyczne
    ISBN: 978-0-13-185603-5
    Ilość stron: 0
    Cena : 220.5 zł
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    220.5 zł

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    For courses in Web-based Systems [DU1] (aka Web/Internet Programming/Systems) in Computer Science, MIS, and IT departments. This text introduces the key technologies that have been developed as part of the birth and maturation of the World Wide Web. It provides a consistent, in-depth treatment of technologies that are unlikely to receive detailed coverage in non-Web computer science courses. Students will find an ongoing case study that integrates a wide spectrum of Web technologies, guidance on setting up their own software więcej...

    Essentials of Precalculus

    Okładka - Essentials of Precalculus Autor: Sullivan
    Wydawnictwo: Prentice Hall
    Data wydania: 2005
    Kategoria: popularnonaukowe
    ISBN: 978-0-13-186668-3
    Ilość stron: 0
    Cena : 283.2 zł
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    283.2 zł

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    This is the number one, best selling graphing-required version of Mike Sullivan's precalculus series. It is used by thousands of students and hundreds of instructors because, simply, "IT WORKS." "IT WORKS for both instructors and students because Mike Sullivan, after twenty-five years of teaching, knows exactly what students need to do to succeed in a math class and he therefore emphasizes and organizes his text around the fundamentals; preparing, practicing, and reviewing. Students who prepare (read the book więcej...

    Active-HDL 6.3 Student Edition CD-ROM

    Okładka - Active-HDL 6.3 Student Edition CD-ROM Autor: Aldec
    Wydawnictwo: Prentice Hall
    Data wydania: 2005
    Kategoria: Informatyczne
    ISBN: 978-0-13-186697-3
    Ilość stron: 0
    Cena : 197.3 zł
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    197.3 zł

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    For laboratory courses in Digital Design and courses in Advanced Digital Logic, offered in Electrical Engineering departments. This entry-level Electronic Design Automation (EDA) software tool is based on the same award-winning EDA tool used by professional logic circuit designers every day.  Using the identical menus, icons and design flows that have become EDA industry standards, students can become familiar with digital logic design methodologies that use Hardware Description Languages (VHDL and Verilog) or a Block Diagram więcej...

    Business & It's Environment 5/e

    Okładka - Business & It's Environment 5/e Autor: Baron
    Wydawnictwo: Prentice Hall
    Data wydania: 2005
    Kategoria: ekonomia
    ISBN: 978-0-13-187355-1
    Ilość stron: 0
    Cena : 175.4 zł
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    175.4 zł

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    For undergraduate and graduate courses in Environment of Business, Business and Public Policy, Business and Society, and Business and Public Responsibility. Business and Its Environment, the best-selling text, brings together in an integrated manner the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the environment of business. Built around a set of conceptual frameworks for analyzing these issues, the text formulates nonmarket strategies więcej...

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