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Autor: Kirt Butler Wydawnictwo: South-West Thompson Learning Data wydania: 2000 Kategoria: ekonomia ISBN: 978-0-324-00450-2 Ilość stron: 0 Cena : 181.3 zł | |
Intended for MBA and advanced undergraduate classes, this text requires only an introductory course in finance. The author, a professor of finance at Michigan State U., addresses basic issues of multinational finance including foreign exchange and exchange rate determination, the multinational corp więcej... | ||
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Autor: Anderson Wydawnictwo: South-West Thompson Learning Data wydania: 2000 Kategoria: ekonomia ISBN: 978-0-324-00890-6 Ilość stron: 0 Cena : 195 zł | |
This personal computer software package, will assist students enrolled in quantitative methods and management science courses. It can be used to solve a wide variety of textbook problems as well as small-scale problems encountered in practice. Use of this tool will demonstrate the valuable role of the computer in applying quantitative methods to decision problems. The new Version 5.0, for Windows 95, Windows 98, and Windows NT, has significantly improved saving and retrieving capabilities. The Management Scientist software więcej... | ||
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Autor: Laurence Moyer Wydawnictwo: South-West Thompson Learning Data wydania: 2000 Kategoria: ekonomia ISBN: 978-0-324-06591-6 Ilość stron: 0 Cena : 249.9 zł | |
Focusing on shareholder wealth maximization, international aspects of financial management, ethics, and the impact of the Internet, this introductory textbook covers: determinants of value; capital investment decisions; the cost of capital, capital structure, and dividend policy; and, working capital management and financial forecasting. Topics like lease financing, financing with derivatives, international financial management, and corporate restructuring are also discussed. An enclosed CD provides access to a companion więcej... | ||
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Autor: Clyde Stickney Wydawnictwo: South-West Thompson Learning Data wydania: 2003 Kategoria: ekonomia ISBN: 978-0-324-18351-1 Ilość stron: 0 Cena : 606.6 zł | |
This widely respected financial accounting text captures the predominant market share among graduate, MBA, and better undergraduate programs. It focuses on presenting, with great clarity, both the basic concepts underlying financial statements and the terminology and methods that allow students to interpret, analyze, and evaluate actual corporate financial statements.Each chapter features 'Problems for Self-Study,' giving students additional information and illustration on complex topics before they move on to more complicated więcej... | ||
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Autor: Hansen Wydawnictwo: South-West Thompson Learning Data wydania: 2005 Kategoria: ekonomia ISBN: 978-0-324-18981-0 Ilość stron: 0 Cena : 116.6 zł | |
The study guide provides a detailed review of each chapter and allows students to check their understanding of the material through review questions and exercises. Specifically, students are provided with learning objectives, a chaptersummary, a chapter review correlated to the learning objectives, self-test questions and exercises, and a ?Can You?? Checklist that helps test their knowledge of key concepts in the chapter. Answers are provided for all assignmentmaterial. ... więcej... | ||
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Autor: Gup Wydawnictwo: South-West Thompson Learning Data wydania: 2004 Kategoria: ekonomia ISBN: 978-0-324-20298-4 Ilość stron: 0 Cena : 210.7 zł | |
Scheduled to implemented in December 2006, the New Basel Capital Accord (Basel II) has been formulated as a measure to address the perceived failings of the first Basel Accord in harmonizing international bank standards in order international banking stability więcej... | ||
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Autor: Don Hellriegel Wydawnictwo: South-West Thompson Learning Data wydania: 2005 Kategoria: ekonomia ISBN: 978-0-324-22112-1 Ilość stron: 0 Cena : 249.9 zł | |
MANAGEMENT: A COMPETENCY-BASED APPROACH presents theory, relevant applications, and innovation. The authors continue to place emphasis on six managerial competencies?self-management, strategic action, planning and administration, global awareness, teamwork, and communication?and have carefully woven examples of each into every chapter. The authors chose these six competencies after surveying hundreds of managers in all types and sizes of businesses. The integrated, interactive Self-Assessment helps learners understand and więcej... | ||
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Autor: G. Churchill Wydawnictwo: South-West Thompson Learning Data wydania: 2002 Kategoria: ekonomia ISBN: 978-0-324-22509-9 Ilość stron: 0 Cena : 210.7 zł | |
This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide a solid framework to ensure the development of students' conceptual and practical understanding of marketing research. It may be used for both upper-division undergraduate and graduate level courses. więcej... | ||
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Autor: M. Czinkota Wydawnictwo: South-West Thompson Learning Data wydania: 2004 Kategoria: ekonomia ISBN: 978-0-324-22532-7 Ilość stron: 0 Cena : 230.3 zł | |
Written by a well-seasoned team in the international business area, this book provides a truly global perspective of international business with a strong theory base, with a managerial emphasis and a focus on the impact of technology on global business. więcej... | ||
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Autor: N. Dauber Wydawnictwo: South-West Thompson Learning Data wydania: 2005 Kategoria: ekonomia ISBN: 978-0-324-27147-8 Ilość stron: 0 Cena : 249.9 zł | |
The headlines swirling around Enron, Arthur Andersen, WorldCom and others have sparked concerns about the quality and quantity of financial information provided by both public and private entities. Generally Accepted Auditing Standards are constantly changing. A failure to stay current - or mistakes in applying the standards - can have disastrous effects. This practical and effective how-to guide keeps professionals in accounting, auditing, consulting and financial management up to date on all aspects of accepted auditing więcej... | ||
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Autor: R. Bly Wydawnictwo: South-West Thompson Learning Data wydania: 2005 Kategoria: ekonomia ISBN: 978-0-324-30082-6 Ilość stron: 0 Cena : 97 zł | |
This exciting new book is the first to tell marketers across industry how to create effective white papers using a variety of media, all the while building successful marketing campaigns to create interest, generate leads, build relationships, and ultimately drive sales. Offering insight into the 'Edu-Marketing' revolution, the book explains the dynamics of white paper marketing and why it works, equipping readers with the tools to create content, educate buyers, generate leads, and develop marketing plans using white papers' więcej... | ||
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Autor: Hansen Wydawnictwo: South-West Thompson Learning Data wydania: 2005 Kategoria: ekonomia ISBN: 978-0-324-30170-0 Ilość stron: 0 Cena : 269.5 zł | |
Book Description :MANAGEMENT ACCOUNTING, 7th Edition integrates coverage of both functional-based management topics (such as job-order and process costing) and activity-based management topics (such as strategic cost analysis, activity-based tactical decision making, productivity measurement and control, quality cost management, theory of constraints, process value analysis and international topics). This approach emphasizes that changing conditions often require a change in cost management systems. więcej... | ||
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Autor: C. Jackson Wydawnictwo: South-West Thompson Learning Data wydania: 2005 Kategoria: ekonomia ISBN: 978-0-324-30539-5 Ilość stron: 0 Cena : 122.5 zł | |
On the heels of the Enron trial, there are many lessons to be learned from the barrage of fraud hammering corporate America-including how to spot signs of future impropriety. In a gripping and intriguing read, Business Fairy Tales uses real-world scandals to illustrate the top twenty most common methods used by companies to fraudulently overstate their earnings and hide their debt. Based on an analysis of the frequency of Securities and Exchange Commission (SEC) enforcement actions, it identifies the twenty most prevalent więcej... | ||
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Autor: Stice Wydawnictwo: South-West Thompson Learning Data wydania: 2005 Kategoria: ekonomia ISBN: 978-0-324-30593-7 Ilość stron: 0 Cena : 230.3 zł | |
Succeed in this course and as a future business manager with FINANCIAL ACCOUNTING! Your purchase includes one-year access to Thomson ONE, Business School Edition, an online site that gives you the power to do financial analysis and research using real company data. Using actual financial statements, the authors leverage your everyday consumer experiences to link accounting terminology and practice with actual events that you already understand. Key points, margin notes, review of key points, exercises, problems, and applications więcej... | ||
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Autor: Hirschey Wydawnictwo: South-West Thompson Learning Data wydania: 2005 Kategoria: ekonomia ISBN: 978-0-324-31156-3 Ilość stron: 0 Cena : 204.8 zł | |
8E AISE. market leading textbook for managerial economics courses. więcej... | ||
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Autor: Clements Wydawnictwo: South-West Thompson Learning Data wydania: 2005 Kategoria: ekonomia ISBN: 978-0-324-31444-1 Ilość stron: 0 Cena : 185.2 zł | |
This text covers everything students need to know about working successfully in a project environment, including how to organize and manage effective project teams. Communication is also emphasized, with a focus on how to document and communicate project developments within and outside of the team. In-depth coverage of planning, scheduling, and cost estimating is also provided. więcej... | ||
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Autor: Baran Wydawnictwo: South-West Thompson Learning Data wydania: 2006 Kategoria: ekonomia ISBN: 978-0-324-32238-5 Ilość stron: 0 Cena : 181.3 zł | |
The textbook is lively and will hold students' interest with its unusual and interesting vignettes from the gaming, hotel, banking, airline, charge-card, supermarket, retailing, and package goods industries. This book acquaints students with the various approaches and applications but does not dwell on the underlying statistics. A second approach focuses on the strategic side of customer relationship management. The text provides students with an understanding of Customer Relationship Management and its application in the więcej... | ||
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Autor: J. Longenecker Wydawnictwo: South-West Thompson Learning Data wydania: 2005 Kategoria: ekonomia ISBN: 978-0-324-32339-9 Ilość stron: 0 Cena : 224.4 zł | |
Small Business Management, with its loyal following and great package, is far and away the market leading text in small business and has been for many years. It is a proven text, comprehensive in its approach, with the best fully integrated content, graphics, and resources devoted to business plan development. SBM has always been a step ahead of the competition (first to cover family businesses and first to integrate computer technology for small business) and continues to provide innovative coverage in each new edition więcej... | ||
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Autor: Lieberman Wydawnictwo: South-West Thompson Learning Data wydania: 2005 Kategoria: ekonomia ISBN: 978-0-324-33581-1 Ilość stron: 0 Cena : 185.2 zł | |
Because issues of policy and real applications are so important to your course, Hall and Lieberman have made their comprehensive, cutting edge text as current as today's headlines. Economics: Principles and Applications, 3e, 2006 Update gives students a real-world, up-to-the-minute overview that presents economics as a unified discipline. Taking a no-nonsense approach to economic theory and application, the Update is very accessible, equipping readers with a solid foundation in economics that they can build upon wherever więcej... | ||
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Autor: M. Hitt Wydawnictwo: South-West Thompson Learning Data wydania: 2006 Kategoria: ekonomia ISBN: 978-0-324-36433-0 Ilość stron: 0 Cena : 204.8 zł | |
Emphasis on Key Trends: This edition expands its discussion of key trends such as ethics & social responsibility, global strategy, cultural diversity are having on the practice of strategic management więcej... | ||
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Autor: Moyer Wydawnictwo: South-West Thompson Learning Data wydania: 2006 Kategoria: ekonomia ISBN: 978-0-324-40636-8 Ilość stron: 0 Cena : 151.9 zł | |
SynopsisThis text is a streamlined text for basic financial management. It provides a brief introduction to financial management, incorporating shareholder wealth maximization and cash flow management focus, with emphasis on international financial management and ethical behavior of managers. In addition, the text provides many worked-out spreadsheet examples to provide an even greater applications approach to financial management. więcej... | ||
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Autor: T. Shimp Wydawnictwo: South-West Thompson Learning Data wydania: 2006 Kategoria: ekonomia ISBN: 978-0-324-40808-9 Ilość stron: 0 Cena : 200.9 zł | |
The seventh edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. In addition, a significant reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Some więcej... | ||
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Autor: Daft Wydawnictwo: South-West Thompson Learning Data wydania: 2006 Kategoria: ekonomia ISBN: 978-0-324-42271-9 Ilość stron: 0 Cena : 200.9 zł | |
Richard Daft's best-selling text, "Organization Theory and Design", integrates the most recent thinking about organizations, classic ideas and theories, and real world practice, in a way that is interesting and enjoyable for students. Throughout the text, detailed examples illustrate how companies are coping in the rapidly changing, highly competitive, international environment. It is one of the most systematic and well- organized texts in the market. It helps students and managers prepare for the challenges they więcej... | ||
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Autor: W. Nicholson Wydawnictwo: South-West Thompson Learning Data wydania: 2006 Kategoria: ekonomia ISBN: 978-0-324-36012-7 Ilość stron: 0 Cena : 200.9 zł | |
This book is written as an upper level undergraduate text for students who have taken a principles of economics course. The text is also appropriate for MBA programs. więcej... | ||
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Autor: Cellich Wydawnictwo: South-West Thompson Learning Data wydania: 2004 Kategoria: ekonomia ISBN: 978-0-538-72658-0 Ilość stron: 0 Cena : 146 zł | |
Effective strategies and systematic approaches to improve the results of international negotiations are offers in this volume, which focuses on negotiations with developing countries. The authors review the basic influence techniques used by negotiators, how to identify them and how to thwart them. więcej... | ||
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Autor: W. Delphos Wydawnictwo: South-West Thompson Learning Data wydania: 2003 Kategoria: socjologia, filozofia ISBN: 978-0-538-72692-4 Ilość stron: 0 Cena : 185.2 zł | |
Designed to help professionals find specific resources from the federal government, including incentives and programs. Find the money that the government has stored and puts aside for businesses. Get the hidden funding that your business deserves by learning the secrets Delphos has discovered and begin learning what government resources are available, where to find them, and how much is available for your business. więcej... | ||
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Autor: Ward Wydawnictwo: South-West Thompson Learning Data wydania: 2000 Kategoria: ekonomia ISBN: 978-0-538-87573-8 Ilość stron: 0 Cena : 171.5 zł | |
This textbook shows what makes the Internet new and different, which techniques work and which don't, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet marketing fits into the rest of an organization's marketing strategy. Methodologically, the book uses marketing frameworks, case studies, industry participant insights, hands-on exercises, and extensive online support to create a comprehensive approach to this fast-changing area. The goal is to build on więcej... | ||
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Autor: Callan Wydawnictwo: South-West Thompson Learning Data wydania: 2006 Kategoria: ekonomia ISBN: 978-0-324-53668-3 Ilość stron: 0 Cena : 210.7 zł | |
Succed in economics with, ENVIRONMENTAL ECONOMICS AND MANAGEMENT: THEORY, POLICY AND APPLICATIONS. Learn to use economic analytical tools such as market models, benefit-cost analysis, and risk analysis to assess environmental problems and to evaluate policy solutions. Margin definitions and internet links help you master the terminology and offer updates and information beyond the text. więcej... | ||
