Katalog wydawcy

Business Commuication

Okładka - Business Commuication Autor: O. Hair
Wydawnictwo: Twin Lights
Data wydania: 2000
Kategoria: ekonomia
ISBN: 978-0-324-01415-0
Ilość stron: 0
Cena : 126.4 zł
Nasza cena:

126.4 zł


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Business Communication: A Framework for Success presents a truly strategic approach to business communication. This text builds on a solid foundation of rhetorical and communication theories by including a range of real-company examples that make the theories come alive. These innovative methods not only help readers identify the many challenges encountered by today's business communicators, but they also foster a mastery of communication skills that will carry them well into their own careers. więcej...

Marketing (+CD-ROM) 6e

Okładka - Marketing (+CD-ROM) 6e Autor: Charles Lamb
Wydawnictwo: Twin Lights
Data wydania: 2002
Kategoria: ekonomia
ISBN: 978-0-324-06861-0
Ilość stron: 0
Cena : 195 zł
Nasza cena:

195 zł


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A comprehensive marketing text organized around the marketing mix and filled with student-oriented, current examples of the latest marketing topics, concepts and technologies. więcej...

Economics Principles & Applications

Okładka - Economics Principles & Applications Autor: R. Hall
Wydawnictwo: Twin Lights
Data wydania: 2000
Kategoria: ekonomia
ISBN: 978-0-324-07281-5
Ilość stron: 0
Cena : 185.2 zł
Nasza cena:

185.2 zł


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Departing from the encyclopedic nature of most Principles texts, which encourages students to simply memorize concepts and see economics as a collection of unrelated terms, formulas, graphs, and theories, this text provides students with a picture of economics as a unified discipline; a set of interrelated tools and ideas that can be used to look at the world in a different way. This book's concise, less is more approach has been carefully crafted in terms of both content and supporting pedagogy to keep students focused więcej...

Financial Reporting Project & Readings e3

Okładka - Financial Reporting Project & Readings e3 Autor: B. Hock
Wydawnictwo: Twin Lights
Data wydania: 2002
Kategoria: ekonomia
ISBN: 978-0-324-12580-1
Ilość stron: 0
Cena : 112.7 zł
Nasza cena:

112.7 zł


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This text requires users to obtain and analyze "live" financial statements from publicly-traded firms. Accounting textbooks often use uncomplicated, make believe examples that isolate specific issues to illustrate a specific point. The result is that readers do not "learn" that "real" financial statements do not always appear as neat and tidy as those in textbook examples. The authors explain how to obtain a financial statement and other information from the Internet, and writing assignments więcej...

Managing Sales Leads

Okładka - Managing Sales Leads Autor: Obermayer
Wydawnictwo: Twin Lights
Data wydania: 2007
Kategoria: ekonomia
ISBN: 978-0-324-20546-6
Ilość stron: 0
Cena : 116.6 zł
Nasza cena:

116.6 zł


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Sales leads are what successful marketing is all about. That's where the money is. This bookshows how to get the most out of this crucial corporate investment. Good, qualified leadsmake sales forces more efficient, more effective, and - bottom line -more profitable. Add intoday's tough economy the skills needed to generate and manage leads are even more vital.Offering a research-based, comprehensive treatment of this critically important marketingfunction, Managing Sales Leads is a powerful, hands-on reference for every więcej...

Mold & Real Estate a Handbook for Buyers & Sellers

Okładka - Mold & Real Estate a Handbook for Buyers & Sellers Autor: C. Streater
Wydawnictwo: Twin Lights
Data wydania: 2004
Kategoria: ekonomia
ISBN: 978-0-324-22473-3
Ilość stron: 0
Cena : 53.9 zł
Nasza cena:

53.9 zł


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This concise handbook provides general information on the impact of mold on the real estate industry and offers some practical advice on managing the problems associated with its presence. Streater (a trainer with Cutting Edge Courses) discusses aspects of the mold dilemma, such as air conditioning, the limiting of moisture, locating mold, więcej...

Financial Accounting

Okładka - Financial Accounting Autor: Antle
Wydawnictwo: Twin Lights
Data wydania: 2003
Kategoria: ekonomia
ISBN: 978-0-324-27045-7
Ilość stron: 0
Cena : 547.8 zł
Nasza cena:

547.8 zł


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Designed for the first financial accounting course at four-year colleges and universities, Financial Accounting, 2e is unique in approach, in that it not only considers GAAP in its valuation of financial statements, but also considers the economic valuation. więcej...

Management Accounting

Okładka - Management Accounting Autor: Maryanne Mowen
Wydawnictwo: Twin Lights
Data wydania: 2006
Kategoria: ekonomia
ISBN: 978-0-324-31135-8
Ilość stron: 0
Cena : 204.8 zł
Nasza cena:

204.8 zł


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MANAGEMENT ACCOUNTING, 7th Edition integrates coverage of both functional-based management topics (such as job-order and process costing) and activity-based management topics (such as strategic cost analysis, activity-based tactical decision making, productivity measurement and control, quality cost management, theory of constraints, process value analysis and international topics). This approach emphasizes that changing conditions often require a change in cost management systems. więcej...

Contemporary Business Statistics with Microsoft Excel

Okładka - Contemporary Business Statistics with Microsoft Excel Autor: D. Anderson
Wydawnictwo: Twin Lights
Data wydania: 2006
Kategoria: ekonomia
ISBN: 978-0-324-31442-7
Ilość stron: 0
Cena : 210.7 zł
Nasza cena:

210.7 zł


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Intended for managers and decision-makers who would like to have a better understanding of the vast amounts of statistical information in today's global business and economic environment. By utilizing Microsoft Excel to perform statistical analyses, this text will help the business professional to have a better understanding of how to use statistics to make better business decisions. więcej...

International Economics

Okładka - International Economics Autor: Robert Carbaugh
Wydawnictwo: Twin Lights
Data wydania: 2006
Kategoria: ekonomia
ISBN: 978-0-324-32347-4
Ilość stron: 0
Cena : 204.8 zł
Nasza cena:

204.8 zł


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The hallmark approach of this very successful market-leading text is its clear and concise treatment of international trade and finance theory illustrated with a wealth of the most up-to-date contemporary issues and cases. Carbaugh demonstrates the relevance of theory through real-world economic issues. Theoretical discussions are presented in both verbal and graphical terms, making the book highly accessible to students with little economics background. Its concise and flexible format makes it an ideal fit for most one-term courses. więcej...

Financial Institutions & Markets

Okładka - Financial Institutions & Markets Autor: Madura
Wydawnictwo: Twin Lights
Data wydania: 2006
Kategoria: ekonomia
ISBN: 978-0-324-32383-2
Ilość stron: 0
Cena : 210.7 zł
Nasza cena:

210.7 zł


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This book describes financial markets and institutions by providing a conceptual framework to understand why markets exist and what their role is in the financial environment. Each type of financial market is described with a focus on its utilization by financial institutions, its internationalization, and recent events that have affected it. Each type of financial institution is described with a focus on its regulatory aspects, management, use of financial markets, and performance. This edition continues its strong tradition więcej...

Investments

Okładka - Investments Autor: Norton
Wydawnictwo: Twin Lights
Data wydania: 2006
Kategoria: ekonomia
ISBN: 978-0-324-32384-9
Ilość stron: 0
Cena : 181.3 zł
Nasza cena:

181.3 zł


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Investments is a mainstream, mid-level text for the first undergraduate course. Reilly and Norton cover the major topics logically and concisely, providing a strong base for those who want to do advanced work in investment analysis and valuation. Consistently using real-world examples, the authors convey the importance of theory and its application to real world investing. więcej...

Data Ana Stdt Decision Making + CD

Okładka - Data Ana Stdt Decision Making + CD Autor: Albright
Wydawnictwo: Twin Lights
Data wydania: 2006
Kategoria: Informatyczne
ISBN: 978-0-324-36083-7
Ilość stron: 0
Cena : 240.1 zł
Nasza cena:

240.1 zł


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In response to the growing market trend in quantitative education, Albright, Winston, and Zappe's integrated business-statistics and management-science book presents core statistics and management-science book presents core statistics and management-science methods in a modern, unified spreadsheet-oriented approach. With a focus on applications, not on mathematical techniques, the book covers business statistics with some essential management-science topics included. The example-based, Excel spreadsheet approach is useful więcej...

Introduction to Corporate Finance

Okładka - Introduction to Corporate Finance Autor: Megginson
Wydawnictwo: Twin Lights
Data wydania: 2005
Kategoria: ekonomia
ISBN: 978-0-324-37986-0
Ilość stron: 0
Cena : 185.2 zł
Nasza cena:

185.2 zł


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The authors wrote this text in response to the absence in the market of a text that would meet the needs of finance majors, but would still be accessible to all students. In many cases, as many as 80% of undergraduate corporate finance courses are filled with non-finance majors who are either intimidated by this course or who don't understand why they have to take the class (or both!). This text addresses the challenges all professors face: keeping students at varying degrees of ability and interest motivated and invested in the material. więcej...

1001 Tips for buying & selling at home

Okładka - 1001 Tips for buying & selling at home Autor: Nash
Wydawnictwo: Twin Lights
Data wydania: 2005
Kategoria: ekonomia
ISBN: 978-0-3242-3289-9
Ilość stron: 0
Cena : 53.9 zł
Nasza cena:

53.9 zł


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An invaluable reference for anyone looking for the ins and outs of buying and selling a home. From selecting the appropriate real estate agent to make the process less stressful, to learning the process of buying and selling a home from the first showing to closing. więcej...

Introducing Organizational Behaviour & Management

Okładka - Introducing Organizational Behaviour & Management Autor: D. Knights
Wydawnictwo: Twin Lights
Data wydania: 2006
Kategoria: ekonomia
ISBN: 978-1-8448-0035-3
Ilość stron: 0
Cena : 200.9 zł
Nasza cena:

200.9 zł


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This eagerly awaited new textbook from David Knights and Hugh Willmott explores the key topics of introductory OB courses but addresses them in a distinctive way by: Centralizing students' experience – a basic assumption of the text is that students already know a good deal about work organizations. Recognizing that knowledge of organization(s) is not independent of people’s preoccupations and priorities and, in this sense, is politically charged. Appreciating how OB draws from a number of academic disciplines więcej...

Management of Service Operations

Okładka - Management of Service Operations Autor: Wright
Wydawnictwo: Twin Lights
Data wydania: 2004
Kategoria: ekonomia
ISBN: 978-1-8448-0051-3
Ilość stron: 0
Cena : 185.2 zł
Nasza cena:

185.2 zł


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The Management of Service Operations draws on aspects of management of manufacturing operations to show the interrelationship of operations throughout the supply chain. Tools and techniques for developing and implementing value adding strategies are provided and everyday examples are drawn on to give practical advice on how to make more efficient use of resources in order to gain competitive advantage. The text concludes with a chapter on change management designed to alter the culture of an organization in order to motivate więcej...

Strategic Management Awareness Analysis & Change

Okładka - Strategic Management Awareness Analysis & Change Autor: F. Martin
Wydawnictwo: Twin Lights
Data wydania: 2005
Kategoria: ekonomia
ISBN: 978-1-8448-0083-4
Ilość stron: 0
Cena : 220.5 zł
Nasza cena:

220.5 zł


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Strategic management 5e is essential reading for all students of strategy at undergraduate, diploma and MBA level. Structured around a traditional analysis, formulation and implementation framework, based on a mini-case approach, and supported by unrivalled supplementary resources, John Thompson's accessible text encourages students to think about strategy through the successes and failures of real companies. In addition, the unrivalled subject coverage introduces readers to topics of contemporary interest including emergent więcej...

Management Theory & Practice

Okładka - Management Theory & Practice Autor: G. Cole
Wydawnictwo: Twin Lights
Data wydania: 2003
Kategoria: ekonomia
ISBN: 978-1-8448-0088-9
Ilość stron: 0
Cena : 151.9 zł
Nasza cena:

151.9 zł


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Management Theory and Practice provides a clear and concise introduction to the theory and practice of management as required by those studying an introductory management course. Now in its sixth edition, this book is established as one of the best selling introductions to the ideas and developments that form the basis of the study of management. While the overall structure of this new edition remains the same, all the material has been updated and much of the material has been expanded. In particular given the speed of więcej...

International Marketing

Okładka - International Marketing Autor: L. Dahringer
Wydawnictwo: Twin Lights
Data wydania: 2006
Kategoria: ekonomia
ISBN: 978-1-8448-0132-9
Ilość stron: 0
Cena : 181.3 zł
Nasza cena:

181.3 zł


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In the age of globalism, international marketers need to adopt a global perspective if they are to compete successfully. International Marketing: A Global Perspective starts from the premise that any firm - regardless of size - can compete globally. The challenge for today?s manager is to identify and seize the opportunities most appropriate to their company. International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global marketplace. It combines extensive więcej...

Consumer Behaviour

Okładka - Consumer Behaviour Autor: R. Wright
Wydawnictwo: Twin Lights
Data wydania: 2006
Kategoria: ekonomia
ISBN: 978-1-8448-0138-1
Ilość stron: 0
Cena : 185.2 zł
Nasza cena:

185.2 zł


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Written in an accessible, lively style and illustrated with contemporary examples from a variety of industries and companies, this book will take you through the key concepts and theories of Consumer Behavior, ensuring you gain a thorough understanding of the topic. więcej...

Advertising

Okładka - Advertising Autor: T. Yeshin
Wydawnictwo: Twin Lights
Data wydania: 2005
Kategoria: ekonomia
ISBN: 978-1-8448-0160-2
Ilość stron: 0
Cena : 161.7 zł
Nasza cena:

161.7 zł


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Provides both an understanding of the application of the principles of advertising from a practitioner perspective, as well as a sound academic underpinning, and illustrated with examples of contemporary practice. więcej...

Business Accounting for Non-Specialists

Okładka - Business Accounting for Non-Specialists Autor: C. Gowthorpe
Wydawnictwo: Twin Lights
Data wydania: 2005
Kategoria: ekonomia
ISBN: 978-1-8448-0200-5
Ilość stron: 0
Cena : 185.2 zł
Nasza cena:

185.2 zł


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Business Accounting and Finance for Non-specialists is aimed at non-specialist students of accounting and finance on a first course in the subject. It gives a lively and wide-ranging survey of the basic principles of finance, financial accounting and management accounting. The unique approach taken in the first Section of the book is to look at small to medium sized business organisations and their role in the economy - how they are set up, factors in their success and failure and how they source funds for expansion. This więcej...

Financial Accounting & Reporting

Okładka - Financial Accounting & Reporting Autor: H. Stalowy
Wydawnictwo: Twin Lights
Data wydania: 2006
Kategoria: ekonomia
ISBN: 978-1-8448-0250-0
Ilość stron: 0
Cena : 200.9 zł
Nasza cena:

200.9 zł


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Financial Accounting and Reporting, the re-titled second edition of Corporate Financial Reporting, has become respected and widely used over the four years since it first appeared. This updated and redesigned edition is an introduction to financial accounting for business students who need a ?user? rather than ?preparer? perspective in accounting. Even more so now than when the book was first published, students of financial accounting in international universities or business schools should be taught to appreciate, understand więcej...

Official Guide to Body Massage

Okładka - Official Guide to Body Massage Autor: A. O Keefe
Wydawnictwo: Twin Lights
Data wydania: 2006
Kategoria: medycyna i zdrowie
ISBN: 978-1-8448-0330-9
Ilość stron: 0
Cena : 116.6 zł
Nasza cena:

116.6 zł


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Whether studying or simply looking for a comprehensive reference book, The Official Guide to Body Massage is a complete learning companion and is the only qualification-focused guide endorsed by Habia – the industry authority. Every key skill, from effleurage to tapotement, is explained step-by-step using clear illustrations and loads of special learning features, ensuring you will become a talented masseuse in no time at all! Only The Official Guide to Body Massage lets you roll and knead your way through every więcej...

International Human Resource Management

Okładka - International Human Resource Management Autor: Dowling
Wydawnictwo: Twin Lights
Data wydania: 2004
Kategoria: ekonomia
ISBN: 978-1-84480-013-1
Ilość stron: 0
Cena : 185.2 zł
Nasza cena:

185.2 zł


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This text focuses on the choices that confront multinational enterprises in human resource management and some factors to consider in making those choices więcej...

International Marketing Strategy

Okładka - International Marketing Strategy Autor: Isobel Doole
Wydawnictwo: Twin Lights
Data wydania:
Kategoria: ekonomia
ISBN: 978-1-84480-025-4
Ilość stron: 0
Cena : 200.9 zł
Nasza cena:

200.9 zł


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This new and completely revised edition ensures the best-selling textbook International Marketing Strategy continues to meet the needs of the international marketing student and practitioner in an up to date an innovative manner. It succeeds in maintaining the clarity of the previous editions while incorporating new and original material which ensures its continued status as the number one UK text on international marketing. The book is divided into three main subject areas, analysis, strategy development and implementation więcej...

Trevor Sorbie The Bridal Hair Book

Okładka - Trevor Sorbie The Bridal Hair Book Autor: T. Sorbie
Wydawnictwo: Twin Lights
Data wydania: 2005
Kategoria: Inne
ISBN: 978-1-84480-324-8
Ilość stron: 0
Cena : 181.3 zł
Nasza cena:

181.3 zł


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The book will contain 15 bridal looks and illustrate them in 6 step-by step photographic sequences. The key theme of the book is modern weddings: not all girls get married in white or have long-hair or are European - yet almost all bridal features in magazines and existing books (including ours) feature white girls in traditional white. This book will feature short hair as well as long, black, white and Asian women and a range of styles from a new version of a traditional long hair up, through to short hair, hair extensions więcej...

Essentials of Financial Accounting in Business

Okładka - Essentials of Financial Accounting in Business Autor: M. Bendrey
Wydawnictwo: Twin Lights
Data wydania: 2003
Kategoria: ekonomia
ISBN: 978-1-844800-89-6
Ilość stron: 0
Cena : 106.8 zł
Nasza cena:

106.8 zł


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Essentials of Financial Accounting in Business is a companion volume to Essentials of Management Accounting in Business. Both volumes are a development of the authors' successful single-volume work Accounting and Finance in Business. The books are essential reading for any introductory accounting course but are especially suitable for business-oriented accounting courses on degree, certificate and diploma programmes in colleges and universities. więcej...

International Financial Reporting 2

Okładka - International Financial Reporting 2 Autor: Alexander
Wydawnictwo: Twin Lights
Data wydania: 2005
Kategoria: ekonomia
ISBN: 978-1-844802-01-2
Ilość stron: 0
Cena : 210.7 zł
Nasza cena:

210.7 zł


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This new edition is designed to meet the rapidly emerging demand for coverage of new international financial reporting standards (IFRS) and the globalisation of accounting in advanced courses. The book is predicated on an IASB framework but the European directives, especially as regards detailed formats having no direct equivalent in IFRS, are discussed in detail. The European context and, in the case of important markets, the national context is recognised and contrasted with the international approach. Important non-European więcej...

Introduction to ATM Technology

Okładka - Introduction to ATM Technology Autor: Marc Boisseau
Wydawnictwo: Twin Lights
Data wydania: 1995
Kategoria: popularnonaukowe
ISBN: 978-1-85032-140-8
Ilość stron: 0
Cena : 38.2 zł
Nasza cena:

38.2 zł


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Advancing technology now enables the construction of very high-speed networks suitable for multimedia, high volume and simultaneous applications. In order to handle concurrent information flows, involving voice, data and images, a transfer mode (ATM Asynchronous Transfer Mode) has been developed. ATM combines the advantages of both circuit and packet switching techniques and operates within wide area (Broadband ISDN) and local area networks (ATM LAN). This is a book from authors based at IBM France, focusing on this technology. więcej...

Psychodynamic Psychology

Okładka - Psychodynamic Psychology Autor: Jarvis
Wydawnictwo: Twin Lights
Data wydania: 2003
Kategoria: socjologia, filozofia
ISBN: 978-1-8615-2747-9
Ilość stron: 0
Cena : 106.8 zł
Nasza cena:

106.8 zł


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Of all the many approaches to psychology, the psychodynamic comes closest to what the layperson expects from psychology. It tackles issues central to human experience including how our relationship with our parents affects our adult relationships, why men and women are different and why we dream. The psychodynamic approach is also however the most misunderstood and misrepresented in psychology, and "Freud-bashing" has become a popular academic sport. The aim of this text is to cut through the dogma and to provide więcej...

Holistic Guide to Reflexology

Okładka - Holistic Guide to Reflexology Autor: Parsons
Wydawnictwo: Twin Lights
Data wydania: 2003
Kategoria: medycyna i zdrowie
ISBN: 978-1-8615-2907-7
Ilość stron: 0
Cena : 106.8 zł
Nasza cena:

106.8 zł


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An Holistic Guide to Reflexology is the ?must have? text for those studying reflexology from basic to advanced levels. It provides an holistic approach to the treatment of reflexology, focusing on the treatment of the body as a whole. Reflexology is an effective way of treating stress, allowing the body to activate its own healing mechanisms. An Holistic Guide to Reflexology will aim to incorporate the links between body mind and spirit in the search for well-being. The text is ideal for students studying a range of reflexology więcej...

Corporate Finance Theory & Practice

Okładka - Corporate Finance Theory & Practice Autor: S. Lumby
Wydawnictwo: Twin Lights
Data wydania: 2003
Kategoria: ekonomia
ISBN: 978-1-8615-2926-8
Ilość stron: 0
Cena : 185.2 zł
Nasza cena:

185.2 zł


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This title offers a complete introduction to financial management and corporate finance modules for a one-year university course. It is a relatively non-mathematical text with worked examples given after each explanation, followed by a chapter summary, "quickie" questions and more detailed practice questions. The "quickie" questions are all answered at the back of the book and the accompanying teacher's manual contains answers to all the remaining questions. więcej...

Strategy Synthesis Text & Readngs

Okładka - Strategy Synthesis Text & Readngs Autor: B. Wit
Wydawnictwo: Twin Lights
Data wydania: 2005
Kategoria: ekonomia
ISBN: 978-1-8615-2965-7
Ilość stron: 0
Cena : 214.6 zł
Nasza cena:

214.6 zł


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The belief that managers and potential managers will profit from understanding the major conflicting approaches to strategy forms the point of departure for this book. Ignoring the profound differences between the various schools of thought does not enhance a manager's or student's capacity for strategic thinking. Rather, it is only when there is knowledge of the various points of view can strategists truly see the range of options open to them. Then they can find a way to choose between them, or integrate them, to be practically więcej...

Marketing Theory Student Textbook

Okładka - Marketing Theory Student Textbook Autor: Baker
Wydawnictwo: Twin Lights
Data wydania: 2000
Kategoria: ekonomia
ISBN: 978-1-86152-593-2
Ilość stron: 0
Cena : 112.7 zł
Nasza cena:

112.7 zł


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Marketing Theory: A Student Text is a collection of original contributions on the subject of marketing theory from area specialists. It provides a number of concise, authoritative and clear summaries of aspects of marketing theory, which form the foundations on which the discipline and practice of marketing is based. Marketing Theory: A Student Text begins with an exposition and justification of the proposition that marketing is a universal discipline. Michael Saren addresses the key issue with which the book as a whole więcej...

Engineering Mechanics Dynamics 2e

Okładka - Engineering Mechanics Dynamics 2e Autor: Andrew Pytel,Jaan Kiusalaas
Wydawnictwo: Twin Lights
Data wydania: 2001
Kategoria: popularnonaukowe
ISBN: 978-1-86152-618-2
Ilość stron: 0
Cena : 116.6 zł
Nasza cena:

116.6 zł


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Nationally regarded authors Andrew Pytel and Jaan Kiusalaas bring a depth of experience to the Second Editions of ENGINEERING MECHANICS: STATICS AND DYNAMICS that can't be surpassed. They have refined their solid coverage of this material without overloading it with extraneous detail. Their extensive teaching experience at The Pennsylvania State University gives them first-hand knowledge of students' learning skill levels and how the study of mechanics needs to tie to the real world. Their presentation is designed to teach więcej...

Mahogany Hairdressing Steps to Cutting

Okładka - Mahogany Hairdressing Steps to Cutting Autor: M. Gannon
Wydawnictwo: Twin Lights
Data wydania: 2001
Kategoria: Inne
ISBN: 978-1-86152-693-9
Ilość stron: 0
Cena : 142.1 zł
Nasza cena:

142.1 zł


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Mahogany Hairdressing: Steps to Cutting, Colouring and Finishing Hair is a stunning book by the internationally famous hair salon. Mahogany are world famous for their highly polished hairdressing techniques which have a unique style that is recognised throughout the industry. This beautiful book illustrates in step-by-step detail the Mahogany approach to cutting, colouring and finishing modern hair. It also explains clearly the most important elements in providing a professional hairdressing service for clients. Mahogany więcej...

Understanding Business Marketing & Purchasing e3

Okładka - Understanding Business Marketing & Purchasing e3 Autor: David Ford
Wydawnictwo: Twin Lights
Data wydania: 2002
Kategoria: ekonomia
ISBN: 978-1-86152-769-1
Ilość stron: 0
Cena : 142.1 zł
Nasza cena:

142.1 zł


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This book is aimed at students, instructors, researchers and practitioners who need to understand the complexities of business markets and the management challenges they provide. It brings together the most significant and up to the minute work of the IMP group and their research colleagues. The third edition has been extensively revised and includes many new readings. All have been chosen for their clarity and insight into the complex world of the business marketer and the purchaser. Understanding Business Marketing and więcej...

Art of Dressing Long Hair

Okładka - Art of Dressing Long Hair Autor: Kremer
Wydawnictwo: Twin Lights
Data wydania: 2004
Kategoria: Inne
ISBN: 978-1-86152-939-8
Ilość stron: 0
Cena : 175.4 zł
Nasza cena:

175.4 zł


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Internationally renowned Guy Kremer is famous in the hairdressing world for both his elegance and style and his cutting and styling skills. Guy?s hairdressing expertise is regularly showcased in leading newspapers, style magazines and the professional hair press. Guy is also an incredible showman who stuns audiences with gravity defying chignons perfectly entwined to complement couture dresses from the crčme de la crčme of the fashion world. His work for celebrity designers Isabell Kristensen and Maria Grachvogel brings więcej...

Professional Hairdressing

Okładka - Professional Hairdressing Autor: Leo Palladino
Wydawnictwo: Twin Lights
Data wydania: 2003
Kategoria: Inne
ISBN: 978-1-86152-940-4
Ilość stron: 0
Cena : 116.6 zł
Nasza cena:

116.6 zł


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"Keeping abreast of latest fashions and new techniques is only part of the formula for success. This book focuses on communication: an aspect of a successful business that has never been identified, addressed or covered in a textbook before?. Martin Green Professional Hairdressing, fourth edition is the official guide to level 3 Hairdressing. Published by Thomson Learning in association with Habia and City & Guilds, it is the market-leading textbook for level 3 hairdressing. Professional Hairdressing has been completely więcej...

Professional Beauty Therapy

Okładka - Professional Beauty Therapy Autor: L. Nordmann
Wydawnictwo: Twin Lights
Data wydania: 2004
Kategoria: medycyna i zdrowie
ISBN: 978-1-86152-943-5
Ilość stron: 0
Cena : 136.2 zł
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136.2 zł


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Professional Beauty Therapy: The Official Guide to Level 3 is written to support those studying towards an NVQ Level 3 in Beauty Therapy. It is produced in the same successful format as the highly successful market leader for NVQ Level 2, Beauty Therapy - The Foundations. This is an essential guide for the therapist wishing to achieve advanced technical skills in facial and body therapy treatments. It covers a diverse range of treatment services and is therefore invaluable not only to students who are studying selected units więcej...

Inspiring Leadership

Okładka - Inspiring Leadership Autor: A. Bacon
Wydawnictwo: Twin Lights
Data wydania: 2002
Kategoria: ekonomia
ISBN: 978-1-86152-982-4
Ilość stron: 0
Cena : 142.1 zł
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142.1 zł


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??successfully moves the concept of enhancing performance from round-the-world yacht racing into the business world? Sir Chay Blyth, CBE BEM ?This is a powerful book with simple and transparent lessons.? From the Foreword by Richard Olver, Managing Director, BP To answer the how, what, when and why questions of effective leadership, the authors of this groundbreaking book looked to the world of competitive sport. The BT Global Challenge 2000/1 Round the World Yacht Race provided a unique case study and an excellent parallel więcej...

Sensation & Perception

Okładka - Sensation & Perception Autor: Goldstein
Wydawnictwo: Twin Lights
Data wydania: 2006
Kategoria: socjologia, filozofia
ISBN: 978-0-495-18778-3
Ilość stron: 0
Cena : 200.9 zł
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200.9 zł


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Long regarded as the gold standard in sensation and perception books, Goldstein's book has helped more than 100,000 readers make the connection between perception and physiology. Goldstein has crafted an easier-to-understand, and more reader-friendly book, without sacrificing the book's comprehensive examination of sensation and perception. With balanced coverage of all senses, this book offers an integrated examination of how the senses work together. więcej...

Social Psychology Alive

Okładka - Social Psychology Alive Autor: Breckler
Wydawnictwo: Twin Lights
Data wydania: 2006
Kategoria: socjologia, filozofia
ISBN: 978-0-534-57834-3
Ilość stron: 0
Cena : 171.5 zł
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171.5 zł


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Presents a mix of classic and contemporary research in an accessible style that emphasises the relevance of the findings to students' own lives. więcej...

New Perspectives on E-Commerce

Okładka - New Perspectives on E-Commerce Autor: Perry
Wydawnictwo: Twin Lights
Data wydania: 2000
Kategoria: ekonomia
ISBN: 978-0-619-01929-7
Ilość stron: 0
Cena : 126.4 zł
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126.4 zł


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Part of the "New Perspectives Series", this book provides an introduction to e-commerce. Using a case-based approach, readers learn the fundamentals of e-commerce through real-life business scenarios. więcej...

Business Strategy in Asia

Okładka - Business Strategy in Asia Autor: Singh
Wydawnictwo: Twin Lights
Data wydania: 2004
Kategoria: ekonomia
ISBN: 978-9-8124-3724-2
Ilość stron: 0
Cena : 151.9 zł
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151.9 zł


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The second edition follows the highly successful first edition in filling an important under-served niche in the strategy arena: a casebook on business strategy in Asia. As a teaching tool, the usage of case studies is widespread in business strategy courses. Many case studies are focused on companies from developed economies, especially from the U.S. and Western Europe, leaving a large void in terms of understanding the strategies of Asian companies. This book aims to fill this void in the current offerings of textbooks więcej...

MIDI Power

Okładka - MIDI Power Autor: R. Guerin
Wydawnictwo: Twin Lights
Data wydania: 2005
Kategoria: Informatyczne
ISBN: 978-1-59863-084-8
Ilość stron: 0
Cena : 116.6 zł
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116.6 zł


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Explores the history and purpose of MIDI, how to set up MIDI software and devices, using virtual instruments, applying MIDI editors, and using MIDI with PCs or Macintosh computers. więcej...

Operations Strategy

Okładka - Operations Strategy Autor: Bryan Waters
Wydawnictwo: Twin Lights
Data wydania: 2006
Kategoria: ekonomia
ISBN: 978-1-844-80195-4
Ilość stron: 0
Cena : 171.5 zł
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171.5 zł


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Are you looking for a book that will provide you with a fresh approach to Operations Strategy? If the answer is yes, then this is the book you should read. Waters' approach takes the view that operations strategy gives the long-term direction for all aspects of operations management. In particular, it forms the link between broader organisational strategies and more detailed operations: it builds the context in which other operations are performed. By taking this approach the book will encourage you to discuss and explore different views. więcej...

Financial Accounting

Okładka - Financial Accounting Autor: Gowthorpe
Wydawnictwo: Twin Lights
Data wydania: 2005
Kategoria: ekonomia
ISBN: 978-1-844-80205-0
Ilość stron: 0
Cena : 155.8 zł
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155.8 zł


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Gives a lively and wide-ranging survey of the basic principles of finance and financial accounting for non-specialist students of accounting and finance in a first year course. więcej...

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